Frequently asked questions

Terminology

• What Is a Bot?

• What Is a Proxy?

• What Is a Crawler?

• What Is a Click Farm?

• What Is the Dark Web?

• What Is an ASN?

• What is AI Score?

• How do we detect fraud?

• What is suspicious behavior?

• What is VPN?

• What is Google click ID (GCLID)?

• What are predicted clicks saved?

• What are Google campaign networks?

• How we block competitors

• What are suspicious clicks?

• What Is an ISP?

• Why is tracking OS important in protecting your campaigns?

• What is Ad Fraud?

• What is Click Fraud?

• What is a Sniper Bot?

• What is Pixel Stuffing?

• What is Mouse Movements?

• What is CAPTCHA?

• What is a Proxy Server?

• What is a Residential Proxy?

• What is Device Fingerprinting?

• What is a User Agent?

• What is a Datacenter Proxy?

• What is a Grinch Bot?

• What is Invalid Traffic (IVT)?

• What is a Web Scraper?

• What is General Invalid Traffic (GIVT)?

• What is Attribution Fraud?

• What Is IP Spoofing?

• What is a Web Crawler?

• What is Playwright?

• What is Puppeteer?

• What is SOCKS5?

• What is a Threshold?

• What is a Spider?

• What is a Botnet?

• What is a Headless Browser?

• What is a VPN?

• What is a Mobile Proxy?

• What is a Rotating Proxy?

• What is Selenium?

• What is a Tor Exit Node?

• What is AudioContext Fingerprinting?

• What are Touch Events?

• What is Sophisticated Invalid Traffic (SIVT)?

• What is Certificate Pinning?

• What is a Honeypot?

• What is Scroll Behavior?

• What is Click-Through Rate (CTR)?

• What is Supervised Learning?

• What is a Traffic Source?

• What is Performance Marketing?

• What is Cookie Stuffing?

• What is a JavaScript Challenge?

• What is WebSocket?

• What is Time to Live (TTL)?

• What is Packet Sniffing?

• What is a Referer Header?

• What is a Dictionary Attack?

• What is WebGL Fingerprinting?

• What is Keystroke Dynamics?

• What is Unsupervised Learning?

• What is a Zombie Computer?

• What is a False Positive?

• What is Latency?

• What is Rate Limiting?

• What is an Install Farm?

• What is Traceroute?

• What is Active Fingerprinting?

• What is Domain Spoofing?

• What is a False Negative?

• What is Transmission Control Protocol (TCP)?

• What is a Scalper Bot?

• What is the Battery Status API?

• What is Fast Flux?

• What is a Volumetric Attack?

• What is Ad Injection?

• What is an Ad Network?

• What is Inventory Hoarding?

• What is Layer 7 DDoS?

• What is a Subnet?

• What is a Publisher?

• What is App Spoofing?

• What is the Navigator Object?

• What is an Advertiser?

• What is a Landing Page?

• What is Entropy?

• What is Real-Time Bidding (RTB)?

• What is Passive Fingerprinting?

• What is a Machine Learning Model?

• What is Session Hijacking?

• What is an Internet Service Provider (ISP)?

• What is Sellers.json?

• What is Screen Resolution?

• What is Affiliate Marketing?

• What is Accept-Language?

• What is Color Depth?

• What is Domain Generation Algorithm (DGA)?

• What is Ad Stacking?

• What is a Brute Force Attack?

• What is Phishing?

• What is a DNS Leak?

• What is Behavioral Analysis?

• What is a Demand-Side Platform (DSP)?

• What is Device Orientation?

• What are MimeTypes?

• What is an Emulator?

• What is Viewability?

• What is DNS over HTTPS (DoH)?

• What is TLS Fingerprinting?

• What is Font Fingerprinting?

• What is User Datagram Protocol (UDP)?

• What is Programmatic Advertising?

• What is Spear Phishing?

• What is Cloaking?

• What is Jitter?

• What is MTU (Maximum Transmission Unit)?

• What is a Socket?

• What is Account Takeover (ATO)?

• What is Anomaly Detection?

• What is the Trustworthy Accountability Group (TAG)?

• What is a Man-in-the-Middle (MitM) Attack?

• What is a WebRTC Leak?

• What is the Plugins Array?

• What is a Hosting Provider?

• What is Ads.txt?

• What is Heuristics?

• What is Brand Safety?

• What is Click Injection?

• What is Conversion Rate?

• What is an Ad Exchange?

• What is Whois Data?

• What is the Interactive Advertising Bureau (IAB)?

• What is SDK Spoofing?

• What is Lead Generation?

• What is Password Spraying?

• What is Credential Stuffing?

• What is a JA3 Signature?

• What is Canvas Fingerprinting?

• What are HTTP Headers?

• What is the Media Rating Council (MRC)?

• What is Rule-based Detection?

• What is a CIDR Block?

• What is an SSL/TLS Handshake?

• What is Biometric Behavioral Analysis?

• What is Deep Packet Inspection (DPI)?

• What is Denial of Inventory?

• What is Command and Control (C2)?

• What is a Supply-Side Platform (SSP)?

• What is a Data Management Platform (DMP)?

• What is X-Forwarded-For?

• What is IP Reputation?

• What is an Autonomous System Number (ASN)?

• What is Malvertising?

• What is the SupplyChain Object?

• What is Click Spamming?

• What is Cost Per Mille (CPM)?

• What is OpenRTB?

• What is Cost Per Click (CPC)?

• What is App-ads.txt?

• What is Cost Per Action (CPA)?