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Common Ad Fraud Techniques in 2023

Fighting Ad fraud has been a recurring challenge for businesses and marketers worldwide. To effectively fight ad fraud and protect your business, marketers must become familiar with the types of ad fraud that exist.  Some of these ad fraud...

By  Abisola 
on May 24, 2023
Ad Fraud and Ad Fraud Detection in 2023

Advertisers and marketers in various fields, such as tech, media, etc., spend millions yearly acquiring online space and placing advertisements. The reality of this, just like all over the internet, leads to the possibility of massive...

By  Abisola 
on May 17, 2023
What Are Viewbots And How Do They Affect Your Ads?

If you’ve dealt with ad fraud before, then you already know  have, then you will know how pervasive bots in general can be. Viewbot drains the advertiser's budget by unintentionally targeting video adverts or paid banners. Viewbots are...

By  Abisola 
on May 10, 2023
Click Fraud Monitoring in 2023

You may already be familiar with the idea of click fraud, but if you are not, you can catch up here. As a marketer, above knowing what click fraud is, you must also be able to monitor, prevent and eliminate click fraud. Some pay-per-click...

By  Abisola 
on May 03, 2023
Click Spamming And SEO

Bots and invalid users on the internet frequently interact with the websites organizations use to run their businesses. This massive process is known as the fake web. It drains ad budget, messes up important metrics, invades the database, and...

By  Abisola 
on Apr 26, 2023
Phone Farms and Ad Fraud

The internet has kept on growing non-stop. Billions of humans spend hours daily on the internet, but so do millions of non-humans, such as bots and mobile phones. Phone farms and phone farming have become increasingly popular over the last...

By  Abisola 
on Apr 12, 2023
Inflationary Click Fraud Vs. Competitive Click Fraud

The two significant reasons for click fraud are; to exhaust the advertiser's ad budget or to increase the revenue of an ad hosting website. The latter is otherwise called competitive click fraud, and the former is called Inflationary click...

By  Abisola 
on Apr 05, 2023
Dealing With Facebook Ad Fraud In 2023

Facebook is a social platform that has established itself over the years as the most extensive social media network, growing to include Instagram and WhatsApp. Not only is Facebook now the biggest social media platform, but it is also a...

By  Abisola 
on Mar 29, 2023
The Invasion Of Mobile Ad Fraud; The What, The Why, The How.

Mobile advertising is an effective marketing channel for various kinds of businesses. 91.40% of the world's population uses smartphones. The potential impact of this is that advertisements through mobile devices are enormous. Due to the massive...

By  Abisola 
on Mar 22, 2023
Are All Bots Bad? What is Bot Traffic And The Types Of Bots You Should Know

Bot traffic is a set of authorized website requests caused by an automated process instead of direct human action. They are internet traffic from software programs designed to perform repetitive tasks, which can be done quicker than humans. In...

By  Abisola 
on Mar 15, 2023

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