ClickPatrol.com
Fighting Ad fraud has been a recurring challenge for businesses and marketers worldwide. To effectively fight ad fraud and protect your business, marketers must become familiar with the types of ad fraud that exist. Some of these ad fraud...
Advertisers and marketers in various fields, such as tech, media, etc., spend millions yearly acquiring online space and placing advertisements. The reality of this, just like all over the internet, leads to the possibility of massive...
If you’ve dealt with ad fraud before, then you already know have, then you will know how pervasive bots in general can be. Viewbot drains the advertiser's budget by unintentionally targeting video adverts or paid banners. Viewbots are...
You may already be familiar with the idea of click fraud, but if you are not, you can catch up here. As a marketer, above knowing what click fraud is, you must also be able to monitor, prevent and eliminate click fraud. Some pay-per-click...
Bots and invalid users on the internet frequently interact with the websites organizations use to run their businesses. This massive process is known as the fake web. It drains ad budget, messes up important metrics, invades the database, and...
The internet has kept on growing non-stop. Billions of humans spend hours daily on the internet, but so do millions of non-humans, such as bots and mobile phones. Phone farms and phone farming have become increasingly popular over the last...
The two significant reasons for click fraud are; to exhaust the advertiser's ad budget or to increase the revenue of an ad hosting website. The latter is otherwise called competitive click fraud, and the former is called Inflationary click...
Facebook is a social platform that has established itself over the years as the most extensive social media network, growing to include Instagram and WhatsApp. Not only is Facebook now the biggest social media platform, but it is also a...
Mobile advertising is an effective marketing channel for various kinds of businesses. 91.40% of the world's population uses smartphones. The potential impact of this is that advertisements through mobile devices are enormous. Due to the massive...
Bot traffic is a set of authorized website requests caused by an automated process instead of direct human action. They are internet traffic from software programs designed to perform repetitive tasks, which can be done quicker than humans. In...
