Classify
01Open exchanges carry a high share of invalid traffic: bots, spoofed domains, made-for-advertising sites. Each visitor is scored on 800+ data points.
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Learn what fake PPC clicks are and why they matter.
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- Pricing
Click fraud protection for programmatic advertising
Programmatic buying reaches vast, automated inventory where invalid traffic thrives. ClickPatrol classifies your traffic and lets you exclude suspicious audiences across your DSP campaigns.
- Detect suspicious Programmatic Advertising clicks in real time
- Exclude suspicious audiences from your targeting
- 800+ data points per click, GDPR compliant
~€72.484 ClickPatrol.com
Fake Traffic
5%
Bots
3%
Blocked Clicks
91.107
Reallocated Budget
~€72.484
Traffic (From 25 Jun, 2026 to 10 Jul, 2026)
Click InsightsDetailed insight on each individual click on your campaigns
DateAI ScoreIPBlocked
2026-07-10 09:33:56Safe98.84.201.201
2026-07-10 09:33:52Fraud185.220.101.44
2026-07-10 09:33:38Safe68.50.207.92
Protect
02Most DSPs support negative audiences, so the suspicious classification is applied across your programmatic buys.
Train
03Your algorithmic buying optimises on placements that produce customers, not on inventory built to farm impressions.
Trusted by 1,793+ businesses worldwide
How click fraud shows up in programmatic advertising
Open programmatic exchanges carry a high share of invalid traffic: bots, made-for-advertising sites, domain spoofing and low-quality placements that drain budget without converting.
Most DSPs support negative (exclusion) audiences, so ClickPatrol's suspicious classification can be applied across your programmatic buys to keep that traffic out.
ClickPatrol runs on your website through Google Tag Manager and classifies every visitor as ClickPatrol_Legitimate or ClickPatrol_Suspicious, scoring 800+ data points per click.
You build a suspicious-traffic audience from that signal and exclude it from your Programmatic Advertising targeting, so your budget and optimisation focus on real, in-market people instead of bots, click farms and repeat offenders.
Click fraud protection across every ad channel
ClickPatrol™ protects paid traffic wherever you spend, blocking invalid clicks and fake engagement in real time across all your acquisition channels.
Google Ads
Search, Display and YouTube. Automatically block bots, competitors and repeat offenders from your Search and Display campaigns.
Meta Ads
Facebook & Instagram. Filter invalid clicks and bot engagement so your budget reaches real people, not click farms.
Microsoft / Bing Ads
Protect your Microsoft Advertising campaigns from the same invalid traffic that drains Google Ads budgets.
Performance Max
Keep PMax Smart Bidding learning from real conversions by feeding it clean, bot-free signals.
TikTok Ads
Stop invalid taps and bot traffic from inflating your TikTok campaign metrics and wasting spend.
LinkedIn Ads
Protect high-CPC B2B campaigns so your budget reaches genuine decision-makers, not automated traffic.
Affiliate traffic
Detect low-quality and fraudulent affiliate clicks so you only pay partners for real, engaged visitors.
What changes when you turn on click fraud protection
Without ClickPatrol™
- Bots, competitors and scrapers quietly drain your daily budget
- Smart Bidding learns from invalid clicks and mistargets
- Competitors click your ads to push you off your best keywords
- CPA and CPL creep up while conversions stay flat
- Junk leads and fake form fills waste your sales team's time
- Remarketing lists fill with visitors who will never convert
With ClickPatrol™
- More of every click reaches real, in-market prospects
- Smart Bidding gets cleaner signals from real conversions
- Competitor and repeat-offender clicks are blocked automatically
- CPA and CPL become easier to manage with cleaner traffic
- Sales spends time on real leads, not bot form fills
- Remarketing audiences are built from genuine visitors only
How ClickPatrol works
1
Sign up for free
Create your account in seconds. Credit card required for verification only (€0.01). No code required.
2
Add ClickPatrol to your site
Install through Google Tag Manager in minutes, no developer needed.
3
Exclude suspicious audiences from Programmatic Advertising
Build a suspicious-traffic audience and exclude it from your campaigns so budget reaches real people.
Why advertisers choose ClickPatrol for Programmatic Advertising
Cross-DSP protection
Apply one suspicious-traffic signal across the DSPs you buy through.
Exclude suspicious audiences
Use negative audiences to keep bots and junk placements out.
Cleaner measurement
Reduce wasted impressions and get truer programmatic performance.
99.97% detection accuracy
Every Programmatic Advertising click is scored across 800+ data points, from device fingerprints to VPN and proxy intelligence, so invalid traffic is caught with 99.97% accuracy.
Live in under a minute
Connect Programmatic Advertising with no code and no developer, then let ClickPatrol protect your campaigns automatically, around the clock.
An independent layer of protection
ClickPatrol works on top of Programmatic Advertising's native filtering and catches the sophisticated invalid traffic those systems routinely miss.
The cost of click fraud adds up fast.
If 15% of your traffic is invalid, roughly €15 of every €100 you spend is wasted before a real prospect ever sees your ad. On a €10,000/month budget that is €1,500 going straight to bots, competitors and scrapers.
Every invalid click ClickPatrol™ blocks keeps more budget available for real prospects who can actually convert.
100% GDPR compliant. Built in the Netherlands.
ClickPatrol™ is fully compliant with GDPR and CCPA. Trusted by Google as a certified click tracker.
Our servers in the EU, US and other regions meet the highest international security standards: 27001, 27018, 27701, 22301, 9001 and CSA STAR CCM v4.0.
Trusted worldwide
Trusted by 1,793+ businesses across Europe, Africa and the US.
1,793+
Businesses protected by ClickPatrol™
Frequently asked questions
ClickPatrol classifies your site traffic via Google Tag Manager and you apply the suspicious segment as a negative audience in your DSP campaigns.
No, it detects and excludes suspicious audiences; real-time IP blocking is Google-only.
Any DSP that supports website audiences and negative (exclusion) targeting, such as Amazon DSP.
Yes, fully, and built in the Netherlands.
Explore more platforms
All protected platforms · Click Fraud Protection · Plans & Pricing · Display Advertising · Amazon DSP · Sophisticated Fraud