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Customer story · Car rental
How Avis grew ad conversions by 123%
South Africa's search ads were leaking budget to invalid traffic. After ClickPatrol, conversions more than doubled and CPA dropped by 36%.
Avis
Avis runs paid search across African markets, with a strong focus on South Africa. Their team tracks CTR, CPC, CPA and ROI, but fake and low-quality clicks were distorting those numbers and draining budget before real renters ever arrived.
We spoke with Avis's paid media consultant for search. Here's what was broken, what they tried, and what changed after ClickPatrol.
The challenge
Search traffic quality in South Africa is harder to police than in Europe or North America. Without strong invalid-traffic controls, Avis saw higher CPA, lower CTR and weaker conversion rates, despite constant manual campaign tweaks.
“Before ClickPatrol, we attempted to manually adjust our campaigns to solve the challenge of fake traffic. We tried to set our campaigns to target specific regions only, adding negative keywords and other methods, but they never really protected us from fake traffic.”
Manual work burned time and still left campaigns exposed. A previous click-fraud tool hadn't delivered either. Support for Africa was slow and results never matched the promise.
The approach
Avis chose ClickPatrol for three practical reasons: a clear dashboard of traffic risk, fast onboarding, and an interface the team could use every morning without a separate ops process.
- Connected Google Ads and started monitoring risk levels (low / medium / high)
- Blocked high-risk and fraudulent clicks automatically
- Used the dashboard as a daily check on blocked share and traffic quality
“ClickPatrol is now part of my morning routine. Every day, I check the amount of low, medium, and high-risk traffic our campaigns receive and the percentage of fake traffic blocked.”
Within roughly three months, protecting traffic quality was no longer a manual firefight. It was a default part of how the team ran search.
The results
With invalid traffic filtered out, more of the budget reached people who could actually book a car. Campaign performance moved across the board:
- +123.3%Conversions
- +91.0%CTR
- −36.1%CPA
- +47.6%Clicks
- −3.4%CPC
- DailyRisk monitoring
“We've always wanted to improve our campaign performance, and eliminating fake clicks played a huge part in helping us achieve our goal, as this allows us to use our budget efficiently.”
Cleaner click data also means smarter bidding signals over time: Google's algorithms learn from real users, not bots and scrapers, so efficiency compounds beyond the first month of blocked waste.
What others say about ClickPatrol
Great for Agencies
Pros: Detailed reporting helps identify every invalid click, while automated click blocking saves valuable ad spend. Overall: Managing multiple client campaigns is now much simpler. This tool keeps everything clean from invalid or fake clicks, ensures accurate reporting, and has quickly become a...
Our Single Source of Truth for Ad Traffic Quality
What do you like best about ClickPatrol? ClickPatrol has become the definitive source for our paid traffic quality data. Its reliability is what allows my team to operate with confidence. We no longer have to cross-reference data from multiple tools or doubt the numbers in our reports. The...
Digital Marketing Manager
ClickPatrol has completely transformed the way I handle ad campaigns. It quickly identified fake clicks and saved a lot on my ad spend. The dashboard is clean and easy to use, and their support team is always responsive. Definitely a must-have tool for serious marketers!
Reduced click fraud and saved ad budget with ClickPatrol
What do you like best about ClickPatrol? ClickPatrol was incredibly easy to set up it started monitoring our ad campaigns within minutes. The dashboard is clean and gives a clear view of where clicks are coming from. I love how it automatically detects suspicious or bot-like clicks and sends...
Finally, Transparent and Effective Click Fraud Protection
What do you like best about ClickPatrol? ClickPatrol feels like a tool designed by people who actually understand digital marketing pain points. The UI is clean, the fraud detection is accurate, and I can prove ROI improvements quickly to stakeholders. I also love that the pricing model is...
"Protects Every Marketing Dollar!"
Pros: Real-time fraud detection and blocking. Improves lead quality by filtering fake sign-ups. Detailed analytics to optimize campaigns. Alerts notify suspicious activity immediately. Multi-platform integration. Helps reduce wasted ad spend and improves ROI.
Secured Our Digital Growth by Eliminating 30% Wasted Ad Spend
What do you like best about ClickPatrol? As both founder and sales director, ClickPatrol has been crucial for protecting our marketing budget while scaling our spice blends business. The platform's real-time fraud detection immediately identified suspicious click patterns from regions where we...
After trying different anti-fraud tools
After trying different anti-fraud tools, this one is the only service that actually delivered real results. My campaigns are cleaner, my conversions improved, and I feel more confident investing in ads again. Couldn’t be happier with the outcome!
Efficient Tool for Serious Advertisers!
Pros: Gives full transparency into traffic sources. Detects bots, VPNs, and duplicate clicks. Easy to customize the blocking settings.
Protected Our Digital Ad Spend and Improved Campaign ROI by 35%
What do you like best about ClickPatrol? ClickPatrol has been essential for safeguarding our digital advertising budget across multiple platforms. The tool seamlessly integrates with our Google Ads and social media campaigns, automatically detecting and blocking fraudulent clicks in real-time. The...
ClickPatrol has completely transformed the way I handle ad campaigns
ClickPatrol has completely transformed the way I handle ad campaigns. It quickly identified fake clicks and saved a lot on my ad spend. The dashboard is clean and easy to use, and their support team is always responsive. Definitely a must-have tool for serious marketers!
Great Protection and Excellent Support
Pros: Customer support is friendly and responsive. Setup was simple, and the reports are visually excellent. Real-time protection runs smoothly.
