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Learn what fake PPC clicks are and why they matter.
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- Pricing
Customer story · Agencies
21 UK agencies unlock 6%+ media savings
Across more than five million Google Ads clicks, agencies cut click fraud and recovered budget for real customers, without losing conversion volume.
21 UK agencies
Twenty-one UK marketing agencies partnered with ClickPatrol to measure how much client media budget was lost to click fraud and low-quality visits that would never convert.
Across more than five million paid clicks in Google Ads, a meaningful share of spend went to traffic that should never have been in the campaigns. By identifying and blocking fake and low-value sources, the agencies unlocked an average of more than six percent in media savings, while conversion volume stayed stable or improved.
The challenge
Every agency in the group had the same suspicion: bots, competitors and low-intent visitors were quietly consuming budget, and remarketing lists were polluted with visitors who would never buy. Proving the size of the problem, and fixing it at scale, was hard.
- Budgets burning early without a clear reason
- Click spikes without matching conversion growth
- Placements and locations that rarely converted
- Manual IP blocks and exclusions that did not keep up
- Client conversations stuck on traffic-quality questions
The approach
The agencies connected Google Ads accounts to ClickPatrol, established a monitoring baseline, then activated automatic blocking based on traffic-quality signals. Default protection rules covered most accounts, with light adjustments only where budgets or campaign goals required it.
- Traffic quality scoring at click level
- Automatic blocking of repeat offenders in Google Ads
- Agency-ready reports showing where budgets were wasted
- Before and after comparisons used in client meetings
The results
Across the cohort, three outcomes stood out: less waste, stronger performance metrics, and cleaner data for bidding and remarketing.
- 6%+Media savings
- 5M+Clicks analysed
- 21UK agencies
- Stable+Conversion volume
- LowerCost per lead
- CleanerAudiences & reports
In one anonymised home-services account, more than seven percent of monthly spend was reallocated away from fake and low-value clicks, and cost per lead dropped by eleven percent over eight weeks.
Cleaner click data also strengthened the foundation for Smart Bidding and remarketing: audiences held more real users, and performance stories for clients became clearer and easier to trust.
