Conservio cuts non-human traffic from campaigns

Conservio case study: 14% cleaner traffic with ClickPatrol

A conservation travel brand was burning spend on traffic that did not convert. ClickPatrol uncovered up to 14% non-human clicks and helped reclaim budget.

Conservio

Industry:TravelCompany size:11-50
Google AdsAfrica travelFirst month impact

Conservio is a nature-positive travel company focused on conservation travel experiences across Africa. Despite optimised campaigns, ad spend stayed high while conversions lagged, and the team suspected competitors, scrapers or sabotage.

The challenge

CEO and founder Justin Rijnsberg described a gut feeling that something was wrong with traffic quality. Other PPC protection tools had not solved it.

“Something just doesn’t feel right, we have a gut feeling that competitors were either checking our pricing, scraping our website, or deliberately sabotaging our campaigns.”

Justin Rijnsberg, CEO and founder, Conservio

The approach

Conservio started with a two-week demo and a results call. ClickPatrol found up to 14% non-human traffic. After moving to a paid plan, the team used automatic protection to keep campaigns cleaner day to day.

  • Demo monitoring on live campaigns
  • Identification of non-human and high-risk traffic
  • Ongoing blocking once on a paid plan

The results

Conservio saw cleaner traffic and meaningful campaign savings within the first month, alongside stronger conversion-driven ROI.

  • 14%Cleaner traffic
  • 17%Campaign savings
  • €1,940Money saved

“ClickPatrol is an absolute no-brainer tool to implement. We achieved an increased ROI from more conversions within the first month of using it.”

Justin Rijnsberg, CEO and founder, Conservio

Want results like Conservio?

Start a free 7-day trial and see how much invalid traffic is hitting your campaigns.

Abisola Tanzako, Content Manager at ClickPatrol

Written & reviewed by

Abisola Tanzako

Content Manager, ClickPatrol (click fraud & invalid-traffic specialist)

Abisola covers bot traffic, ad fraud and PPC protection, drawing on ClickPatrol platform data from 1,793+ businesses.

Last updated: 10 November 2025

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