Affiliate fraud detection & click fraud protection

Stop paying commissions on fake traffic

Affiliate and performance marketing is a prime target for fraud: bots, forced clicks, cookie stuffing and low-quality partners can drain your budget while looking like legitimate referrals. You end up paying commissions on traffic that never had any intent to buy.

ClickPatrol scores every affiliate click against 800+ data points and flags fraudulent and low-quality sources, so you can hold partners accountable and only pay for genuine, engaged visitors.

Affiliate and performance marketing pays on results, which is precisely why it attracts fraud. When a partner is paid per click, lead or sale, there is a direct incentive to manufacture that activity artificially.

The tactics range from bots and forced clicks to cookie stuffing and incentivised traffic, all of which can look like legitimate referrals in your reports.

Why performance payouts invite manufactured traffic

Any model that pays for an action creates an incentive to fake that action. In affiliate marketing this shows up as bots, forced and incentivised clicks and cookie stuffing, all engineered to trigger a payout without delivering a real, interested visitor.

ClickPatrol scores affiliate clicks against 800+ data points so you can see which partners drive genuine engagement and which are manufacturing activity, and pay accordingly.

Spot bad partners

Flag affiliates sending bots, forced clicks or coordinated fraud instead of real visitors.

Cleaner attribution

With fraudulent clicks identified, your affiliate reporting reflects real performance.

How ClickPatrol works

What is click fraud protection?

Click fraud protection is software that automatically detects and blocks invalid clicks on your paid ads: the clicks that come from bots, click farms, competitors and scrapers instead of real potential customers. Rather than paying for traffic that never converts, you keep your budget focused on genuine prospects, and your analytics stay clean enough to make good decisions.

Across the 1,793+ businesses ClickPatrol™ protects, invalid traffic regularly accounts for 10-20% of paid clicks, and can exceed 20% in competitive, high-CPC verticals. That is budget recovered the moment protection is switched on.