Affiliate fraud detection & click fraud protection

Stop paying commissions on fake traffic

Affiliate and performance marketing is a prime target for fraud: bots, forced clicks, cookie stuffing and low-quality partners can drain your budget while looking like legitimate referrals. You end up paying commissions on traffic that never had any intent to buy.

ClickPatrol scores every affiliate click against 800+ data points and flags fraudulent and low-quality sources, so you can hold partners accountable and only pay for genuine, engaged visitors.

Affiliate and performance marketing pays on results, which is precisely why it attracts fraud. When a partner is paid per click, lead or sale, there is a direct incentive to manufacture that activity artificially.

The tactics range from bots and forced clicks to cookie stuffing and incentivised traffic, all of which can look like legitimate referrals in your reports.

Any model that pays for an action creates an incentive to fake that action. In affiliate marketing this shows up as bots, forced and incentivised clicks and cookie stuffing, all engineered to trigger a payout without delivering a real, interested visitor.

ClickPatrol scores affiliate clicks against 800+ data points so you can see which partners drive genuine engagement and which are manufacturing activity, and pay accordingly.

How ClickPatrol works