Click fraud protection for the Microsoft Audience Network

How click fraud shows up on the Microsoft Audience Network

Native placements across Microsoft properties and partners can attract bot and low-quality clicks that never convert, diluting an otherwise valuable channel.

ClickPatrol classifies every click through UTM tracking and Google Tag Manager, so you can exclude repeat offenders and keep bidding optimised toward genuine traffic.

How ClickPatrol protects Microsoft Audience Network

ClickPatrol tags every Microsoft Audience Network click and classifies it in real time through Google Tag Manager, scoring 800+ data points per visit.

Suspicious clicks are labelled so you can exclude repeat offenders and keep Microsoft Audience Network's automated bidding optimising toward genuine, converting traffic instead of bots and scrapers.

How ClickPatrol works

What is click fraud protection?

Click fraud protection is software that automatically detects and blocks invalid clicks on your paid ads: the clicks that come from bots, click farms, competitors and scrapers instead of real potential customers. Rather than paying for traffic that never converts, you keep your budget focused on genuine prospects, and your analytics stay clean enough to make good decisions.

Across the 1,793+ businesses ClickPatrol™ protects, invalid traffic regularly accounts for 10-20% of paid clicks, and can exceed 20% in competitive, high-CPC verticals. That is budget recovered the moment protection is switched on.

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