Solutions
Product
- Click Fraud Protection
  Block invalid clicks across every ad channel.
- Smart Bidding Protection
  Feed Google clean, human-only signals.
- Clean Remarketing Audiences
  Exclude suspicious traffic from your lists.
- All Features
  Every ClickPatrol feature in one place.
By industry
- E-commerce & Retail
  Protect shopping campaigns and product feeds.
- Service Providers
  Stop wasted spend on local & lead-gen ads.
- Mobile App Providers
  Protect app install and in-app ad campaigns.
- Marketing Agencies
  Show clients real, reportable media savings.
- All Industries
  Browse click fraud protection by industry.
By company size
- Small Business
  Affordable protection that pays for itself.
- Enterprises
  Scale protection across brands & accounts.
- Regional Companies
  Keep local budgets on real, nearby buyers.
- Multinationals
  Consistent protection across every market.
Recover up to 20% of your ad budget
1 in 5 clicks is invalid Book a Demo
Protected Platforms See every ad platform ClickPatrol protects, including Google, Meta and TikTok. See all platforms
Resources
Understand click fraud
- What is Click Fraud?
  Learn what fake PPC clicks are and why they matter.
- Bot Traffic
  Detect and block non-human clicks.
- Competitor Fraud
  Stop rivals draining your budget.
- Sophisticated Fraud
  Catch SIVT that native filters miss.
- Click Farms
  Stop coordinated low-quality click operations.
- Invalid Traffic
  Block every click that never converts.
Learn
- FAQ
  Answers to the most common questions.
- Blog
  Articles and guides from our expert team.
- Comparisons
  ClickPatrol vs ClickCease and other tools.
- Tools
  Free tools by ClickPatrol & Friends.
Company
- About ClickPatrol™
  Who we are and our mission.
- Case Studies
  Why agencies and businesses use ClickPatrol.
- Customer Reviews
  Reviews and success stories from customers.
- Partner Program
  Join our affiliate & partner program.
- Contact us
  Talk to our team about your ad traffic.
Pricing

What do Google's terms and conditions say about fake clicks / non-human clicks?

Abisola | Apr 24, 2025

Google prohibits clicks that do not arise from genuine user interest and describes them as invalid clicks.

Although they screen invalid clicks and offer refunds months later, they also allow the use of third-party tools to screen and block them where necessary.

Read the full article here. Google has also listed ClickPatrol as a certified click tracker for tracking and detecting invalid clicks. See the full list here.

Abisola

Abisola handles content and support at ClickPatrol. She helps customers get more value from cleaner traffic data and writes practical resources about ad fraud, fake traffic, and smarter PPC decisions.