-
Solutions
Product
-
Click Fraud Protection
Block invalid clicks across every ad channel.
-
Smart Bidding Protection
Feed Google clean, human-only signals.
-
Clean Remarketing Audiences
Exclude suspicious traffic from your lists.
-
All Features
Every ClickPatrol feature in one place.
By industry
-
E-commerce & Retail
Protect shopping campaigns and product feeds.
-
Service Providers
Stop wasted spend on local & lead-gen ads.
-
Marketing Agencies
Classify, protect and train every client account.
-
All Industries
Browse click fraud protection by industry.
By company size
-
Small Business
Affordable protection that pays for itself.
-
Enterprises
Scale protection across brands & accounts.
-
Regional Companies
Keep local budgets on real, nearby buyers.
-
Multinationals
Consistent protection across every market.
-
-
Agencies
-
For Agencies
Classify, protect and train every client account.
-
Partner Program
Earn 15 to 25% recurring commission on linked clients.
-
Case Studies
21 UK agencies unlocked over 6% media savings.
-
-
Resources
Understand click fraud
-
What is Click Fraud?
Learn what fake PPC clicks are and why they matter.
-
Bot Traffic
Detect and block non-human clicks.
-
Competitor Fraud
Stop rivals draining your budget.
-
Sophisticated Fraud
Catch SIVT that native filters miss.
-
Click Farms
Stop coordinated low-quality click operations.
-
Invalid Traffic
Block every click that never converts.
Learn
-
Help docs
How to connect Google Ads, GTM and other ad channels.
-
FAQ
Answers to the most common questions.
-
Blog
Articles and guides from our expert team.
-
Comparisons
ClickPatrol vs ClickCease and other tools.
-
Tools
Free tools by ClickPatrol & Friends.
Company
-
About ClickPatrol™
Who we are and our mission.
-
Case Studies
Why agencies and businesses use ClickPatrol.
-
Customer Reviews
Reviews and success stories from customers.
-
Partner Program
Join our affiliate & partner program.
-
Contact us
Talk to our team about your ad traffic.
-
- Pricing
How to set up the ClickPatrol website tag in Google Tag Manager
Abisola | Last updated
To ensure ClickPatrol accurately tracks website activity, you need to install the ClickPatrol Website Tag in Google Tag Manager (GTM). This tag uses a custom template that must be downloaded, extracted, and uploaded before activation.
Step 1: Download and extract the ClickPatrol Website Tag
- Download the template from the following link: ClickPatrol Website Tag
- Extract the ZIP file on your computer – this will provide the necessary
.tplfile for GTM.
Step 2: Upload the ClickPatrol Website Tag to Google Tag Manager
- Log in to Google Tag Manager and open the correct container.
- Navigate to Templates in the left-hand menu.
- Click New under the Tag Templates section.
- Select Import and upload the extracted
.tplfile. - Save the template after uploading.
Step 3: Configure the ClickPatrol Website Tag
- In Google Tag Manager, go to Tags > New.
- Click on Tag Configuration and select ClickPatrol – Tag (the uploaded template).
- Enter your ClickPatrol UID:
- Go to your ClickPatrol dashboard.
- Navigate to Configuration > Tracker.
- Copy your User ID and paste it into the ClickPatrol UID field.
- Under Triggers, select Initialization – All Pages to ensure the tag loads on every page.
Step 4: Save and publish your tag
- Click Save after configuring the tag.
- Click Submit, then Publish to activate the tag.
Once installed, this tag allows ClickPatrol to monitor website activity, detect fake traffic, and improve tracking accuracy.

Written & reviewed by
Abisola Tanzako
Content Manager, ClickPatrol (click fraud & invalid-traffic specialist)
Abisola covers bot traffic, ad fraud and PPC protection, drawing on ClickPatrol platform data from 1,793+ businesses.
Last updated: 6 September 2026