Google Ads can only block 500 IPs, how does ClickPatrol handle this?

Yes, Google Ads allows a maximum of 500 excluded IPs per account, but ClickPatrol dynamically rotates exclusions to maximize protection.

How does this work?

1. Smart IP rotation – ClickPatrol monitors bot activity in real time and replaces older blocked IPs with active threats, ensuring your exclusion list is always up-to-date.
2. Campaign-level exclusions – While Google Ads limits 500 exclusions per account, you can also exclude 500 IPs per campaign.
   • Example: If you have 6 active campaigns, you can block:
     • 500 IPs on the account level
     • 500 IPs per campaign (6 x 500 = 3,000 IPs)
     • Total: Up to 3,500 blocked IPs
3. Continuous detection – ClickPatrol detects returning fake traffic and ensures that new bot IPs are immediately blocked, keeping your ads safe.

This dynamic exclusion system allows ClickPatrol to go beyond the 500 IP limit and provide ongoing protection without manual intervention.

Abisola

Abisola handles content and support at ClickPatrol. She helps customers get more value from cleaner traffic data and writes practical resources about ad fraud, fake traffic, and smarter PPC decisions.