How does ClickPatrol integrate with Google Ads, Facebook Ads, and other platforms?

Campaigns on Google Ads (including Performance Max), Meta (Facebook and Instagram), Microsoft Ads and DV360 are protected by ClickPatrol. Blocking is shaped by what each platform lets a protection tool do.

  • Google Ads: IP exclusions for the sources behind invalid clicks are managed by ClickPatrol after it connects to your ad account.
  • Meta: each visit from a Meta ad is labeled legitimate or suspicious by the ClickPatrol Tag. Those events go to your Meta Pixel. From the suspicious visitors you build a Custom Audience, then exclude it from your ad sets.
  • Microsoft Ads: each click is classified by ClickPatrol as Legitimate or Suspicious. Suspicious visitors are excluded with an audience built on the ClickPatrol events, and flagged IPs can be exported for Microsoft's IP exclusions.
  • DV360: DV360 has no IP targeting. Suspicious visitors are excluded with an audience list, and bad sites and apps are removed through Apps & URLs targeting.

The setup for each platform sits in the docs: Google Ads, Meta, Bing Ads and DV360.

Frequently Asked Questions

  • Which ad platforms does ClickPatrol integrate with?

    ClickPatrol integrates with Google Ads (including Performance Max), Meta (Facebook and Instagram), Microsoft Ads and DV360. On Google Ads, ClickPatrol connects to your account and manages the IP exclusions itself. On Meta, Microsoft Ads and DV360, each visit is classified by the ClickPatrol Tag, and you exclude the suspicious visitors with an audience inside that platform.

  • Does ClickPatrol connect directly to Google Ads accounts?

    ClickPatrol connects directly to Google Ads accounts through official platform integration, allowing real-time detection and blocking of invalid clicks on search and shopping campaigns. The connection uses authorized API access rather than manual spreadsheet uploads. Setup is designed to complete quickly without requiring custom developer work for standard account linking.

  • Does ClickPatrol work with Facebook and Instagram Ads?

    Yes. ClickPatrol works with Meta campaigns on Facebook and Instagram. In Google Tag Manager, the ClickPatrol Tag labels each visit from a Meta ad as legitimate or suspicious, then sends that event to your Meta Pixel. A Custom Audience built from the suspicious event is excluded from your ad sets, so Meta stops showing your ads to traffic ClickPatrol has already flagged.

  • Does ClickPatrol block invalid clicks on Microsoft Ads?

    Yes. Each click from your Microsoft Ads campaigns is classified by ClickPatrol as Legitimate or Suspicious. Send the ClickPatrol events to your UET tag, build a remarketing list of suspicious visitors, and exclude the list from your campaigns or ad groups. Flagged IPs can also be exported for Microsoft's IP exclusions. A new list needs 300 users before Microsoft serves on it, so leave a few days.

Abisola Tanzako, Content Manager at ClickPatrol

Written & reviewed by

Abisola Tanzako

Content Manager, ClickPatrol (click fraud & invalid-traffic specialist)

Abisola covers bot traffic, ad fraud and PPC protection, drawing on ClickPatrol platform data from 1,793+ businesses.

Last updated: 14 October 2026