ClickCease vs ClickGuard vs ClickPatrol: Which Tool Stops Fake Clicks Best?

Digital advertisers lost over $61 billion to ad fraud in 2022, with fake clicks accounting for 17% of PPC traffic.
One of the major concerns for digital advertisers is fake clicks, which are estimated to cost between $12,000 and $15,000 annually for businesses that spend $10,000 monthly on Google Ads. Studies have also shown that fake clicks make at least 15% of sponsored traffic untraceable, affecting 90% of all PPC ad campaigns on Google and Bing.
This article compares ClickCease vs. ClickGuard vs. ClickPatrol as tools for tackling fake clicks based on pricing, features, strengths, and ideal use cases.

ClickCease vs ClickGuard vs ClickPatrol: What is a fake click, and why does it matter?

Fake clicks are a widespread problem that torments PPC advertising campaigns. They involve the creation of invalid ad clicks, usually organized by automated bots, competitors, or invalid traffic. In the US alone, $62 million is wasted annually for every $407 million spent on advertisements. Industry research shows that up to 60% of fake clicks occur on paid advertisements in on-demand service sectors, making the case for getting practical fraud prevention tools so important.
If such tools were deployed, this could unlock up to 30% in ad spend savings. Advertisers on Google Ads, Facebook, and Bing are among the worst-hit; therefore, choosing an adequate protection tool should be very important to them to make their ad performance efficient and avoid spending their budgets on fake users.

The top 3 fake click protection tools: ClickCease vs ClickGuard vs ClickPatrol.

Let’s explore how ClickPatrol vs. ClickGuard vs. ClickCease tackle fake clicks, their features, pricing, and suitability for different business needs.

1. ClickPatrol: Features, Pricing, and Best use cases.

ClickPatrol is an all-inclusive fake clicks protection system beyond anything Google Ads can offer since it is meant for multi-platform use. Advanced AI protection with ClickPatrol means security on ad campaigns through Google, Facebook, and even Bing. With adaptability, this versatile tool offers customized solutions to businesses of all sizes.

Key features

• AI-driven detection: Utilizes the latest developments in machine learning to stop fraud tactics that have attained sophistication.
• Multi-platform support: Extends fraud protection from a single panel across several platforms.
• Customizable rules: Companies can set unique threshold conditions for fraud detection.
• Team collaboration: Allows multi-user access, enabling teams to work on a single campaign.
• Performance impact
• Websites monitored: More than 4,100 websites monitored
• Click monitoring: Tracks millions of clicks monthly for inconsistencies and detection
• Campaigns protected: More than 42,000 ad campaigns

Pricing

• ClickPatrol offers a 7-day free trial. After that, the price will vary according to your company’s and agency’s needs.

Best for

• Companies that require a multi-platform solution with advanced AI-driven fraud detection and full customization capabilities.

2. ClickCease: Features, Pricing, and Best use cases.

ClickCease’s core structure and functioning are simple, so its operations can quickly become handy even for a small businessperson. Hence, it is also suitable for an enterprise.

Key features

• Advanced fraud detection: ClickCease automatically identifies and blocks suspicious clicks and IPs to ensure your ads are displayed only to genuine users.
• Session recording Tracks user interactions, such as mouse movements, and is good at providing insight into fake behavioral patterns.
• Competitor analysis: Watches out for competitor ad activities to help a business remain competitive in the competitive markets.
• Custom protection: Fraud detection settings custom-fit to specific campaign needs.
  Performance impact
• Global reach: Protects campaigns in over 94 countries.
• Budget savings: Save clients large sums every month.
• Campaigns monitored: Safeguarding several advertising campaigns worldwide.

Pricing

• ClickCease costs $63 monthly for fraud detection, competitor tracking, and support.

Best for

• Google Ads advertisers are looking for a ‘no-frills’ yet capable platform to effectively manage fake clicks and deliver more profound insights into performance.

3. ClickGuard: Features, Pricing, and Best use cases.

ClickGuard offers advertisers transparency and control, ensuring they can take active control over fraud prevention.

Key features

• AI-powered detection: It monitors and identifies fraud using advanced AI-powered detection.
• Swift notifications: Immediately notify users about suspicious clicks the very moment they occur.
• Advanced analytics: Deep dive into click behavior, fraud patterns, and campaign performance.
• Automated protection: No need for manual intervention; it automatically blocks malicious IPs and users.
  Performance impact
• Trusted globally: Thousands of advertisers use this to keep their campaigns safe.
• Focus on transparency: It offers businesses in-depth fraud analysis reports to understand the threats.

Pricing

• ClickGuard pricing is tiered, starting at $50 per month. From small businesses to larger agencies, ClickGuard can grow with you.

Best for

• Marketers seeking Google Ads-centric fraud prevention with granular analytics and hands-on control over fraud detection processes.

Side-by-side comparison: ClickCease vs ClickGuard vs ClickPatrol.

Here’s a numbered breakdown of the comparison between ClickCease vs. ClickGuard vs. ClickPatrol:

1. Advanced blocking: All three platforms (ClickCease, ClickGuard, and ClickPatrol) provide advanced blocking to prevent fraudulent clicks.
2. Multi-platform support: ClickCease and ClickGuard only support Google Ads, while ClickPatrol protects Google Ads, Facebook, and Bing.
3. AI-powered detection: Each platform leverages AI-powered detection to identify fraudulent activity.
4. Advanced analytics: All three solutions offer detailed analytics to track and mitigate click fraud.
5. Team collaboration: Only ClickPatrol supports collaboration, while ClickCease and ClickGuard lack this feature.
6. Pricing: ClickCease starts at $55 per month, ClickGuard at $50 per month, while ClickPatrol offers flexible pricing options, including free trials.

ClickCease vs ClickGuard vs ClickPatrol: Which fake click tool is best for your PPC campaigns?

To choose the right tool for your needs, follow these below:

• Google ads campaigns: When choosing the right tool, you need advanced blocking and session recording. Also, for more comprehensive fraud reporting with a budget, consider ClickPatrol as the alternative.
• Multi-platform campaigns: Undoubtedly, ClickPatrol, which offers AI-driven detection, tops this category and has support for Google, Facebook, and Bing to ensure the widest coverage and protection, which is advanced on all fronts.
• Agencies and teams: ClickPatrol is outstanding for sharing teams since it was designed with multi-user access in mind, making it an excellent tool for people working together on a common goal.

ClickCease vs ClickGuard vs ClickPatrol: The ROI of fake click protection tools.

Investing in fake click prevention tools provides significant benefits:

• Save up to 30% of Ad Budgets Lost to Fraud: In addition, as fraud management stretches, up to 30% of advertisers’ budgets lost because of fraud could be recovered by businesses.
• 58% Increase time on page: Improved performance results from preventing bot traffic on the ads, cleaning the data, and better targeting of campaigns.
• Better insights: Advanced analytics reveal actionable insights that help further refine strategies.
• Brand reputation protection: By removing fake clicks, the audience will think their advertising activities are valid and honest.
• Better budget allocation: With proper data and reduced fake clicks, business entities can manage their advertising budgets more effectively and invest in channels and strategies that yield proper results.
• More customer engagement: Reducing fake clicks ensures that ads are displayed for real users interested in them, improving the engagement rate and giving a better customer experience.

Finding the right fit for fake click protection.

Fake click is, unfortunately, one of the inevitabilities when it comes to digital advertising, but it does not need to send campaigns off track. Of the best, ClickPatrol leads among the competitors in terms of fake click prevention software for its versatility of uses and efficiency in many fields of performance.
ClickPatrol is the most versatile tool for multi-platform campaigns. It offers comprehensive protection and advanced features, making it an excellent choice for Google Ads-only campaigns. Assess your business needs, advertising platforms, and budget to choose the right tool. ClickPatrol guarantees strong fake click protection for your campaigns, allowing you to improve performance and enjoy even greater marketing success.

FAQs

Q. 1 Which of the fake click protection tools can work for multi-platform advertising?

ClickPatrol is useful for multi-platform campaigns because it features AI-driven detection, customizable rules, and support for Google, Facebook, and Bing.

Q. 2 What makes ClickPatrol different from other fake click protection solutions?

ClickPatrol stands out with its AI-driven detection, multi-platform support, customizable rules, and team collaboration features. Thus, it is a holistic solution that can suit business needs of all sizes.

Q. 3 Can these tools take out fake clicks?

No tool ensures 100% fraud prevention, but it drastically reduces the impact of fraud to ensure better budgeting and performance.

Q. 4 How does the fake click protection tool improve campaign performance?

Using fake click protection tools like ClickPatrol can save up to 30% of ad budgets wasted on fraud, increase ROI, gain better insights, protect against brand reputation damage, improve budget allocation, increase customer engagement, and more.