daar-om.nl lifts Giordano time on page by 58%

daar-om.nl is a Dutch advertising agency that helps SMEs grow with clear, tailored online marketing. Product owner René de Boer shared how ClickPatrol became part of how the team protects client budgets and proves results.

The challenge

The team knew not all ad traffic was high quality, but they struggled to estimate invalid and non-human clicks, and had no reliable way to exclude them. That meant client budgets were not used as efficiently as they could be.

“We had difficulty estimating the amount of invalid traffic our customers receive on their campaigns, and we also had no idea how to exclude all of them properly.”

The approach

After a two-week demo on several accounts, daar-om.nl could see the impact clearly. Some accounts showed as much as 20% invalid clicks. The agency became a paying customer and started offering ClickPatrol as an add-on, with specialists using it daily and reports included in monthly client analyses.

• Connected client accounts and monitored invalid clicks
• Excluded non-human and invalid traffic from campaigns
• Built ClickPatrol insights into monthly client reporting

The results

For daar-om.nl, the biggest win was stronger client outcomes and satisfaction. Across accounts they improved CPA and ROAS by removing invalid traffic. In some accounts they excluded up to 25% of invalid clicks.

For long-term client Giordano, a packaging and logistics company for the egg industry, the impact was concrete:

• +58%Time on page
• +10%Leads
• LowerCost per lead

“With ClickPatrol, we achieve better results for our customers, making them even more satisfied with our services. Efficiently excluding non-human traffic allows us to use their ad budgets more effectively.”