An AI score is what we use to determine how non-human or fake a click is. It is also referred to as the fraud score.

AI scores are determined by the analysis our tool conducts on every click that comes to your website. Based on the AI score, clicks are divided into 5 categories

We divide clicks into 5 categories from safe to high based on the results of our analysis and their IP threat level.

Safe
Low
Somewhat medium
Medium
High

Although we consider clicks that have medium and high AI scores as suspicious, our algorithm only blocks these when we can prove that there is no human interaction whatsoever from these clicks. We also take into account the uniqueness of each account and the vertical they are in before blocking IPs with a high AI score.

For example, if a B2B business in software infrastructure that provides services to service providers such as data centers has a data center click come on their campaign, we do not block them because they may be potential customers, although by default, our tool blocks all data center IPs.

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What is AI Score?