Suspicious clicks are clicks that we determine as potentially non-human or fake.

Once we identify a suspicious click, Our algorithm conducts further analysis based on the data we get from Google and other 3rd parties. These data sources combined give us a proper overview of how human a click may be.

We divide clicks into 5 categories from safe to high based on the results of our analysis and their IP threat level.

Safe
Low
Somewhat medium
Medium
High

Suspicious clicks fall into the Somewhat Medium to high categories.

We do not block all suspicious clicks, we only block clicks that we are 100% sure are fraudulent or fake, ensuring you do not lose conversions on your campaigns.

Users can also adjust the algorithm in their dashboard settings to block more clicks and save more money, however, this comes at a risk to your conversions. By default, we avoid blocking clicks with any conversion value.

If this knowledge base article doesn't resolve your issue, feel free to explore our other articles. If you still need assistance, don't hesitate to contact us for further support.

What are suspicious clicks?