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What are suspicious clicks?
Suspicious clicks are clicks that we determine as potentially non-human or fake.
Once we identify a suspicious click, Our algorithm conducts further analysis based on the data we get from Google and other 3rd parties. These data sources combined give us a proper overview of how human a click may be.
We divide clicks into 5 categories from safe to high based on the results of our analysis and their IP threat level.
- Safe
- Low
- Somewhat medium
- Medium
- High
Suspicious clicks fall into the Somewhat Medium to high categories.
We do not block all suspicious clicks, we only block clicks that we are 100% sure are fraudulent or fake, ensuring you do not lose conversions on your campaigns.
Users can also adjust the algorithm in their dashboard settings to block more clicks and save more money, however, this comes at a risk to your conversions. By default, we avoid blocking clicks with any conversion value.
Abisola
Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.
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