What are predicted clicks saved?

These are the number of times a suspicious IP that is blocked is predicted to come by your campaigns over a 30-day period.

Predicted savings are calculated based on data collected from multiple accounts with millions of monthly click traffic in the same vertical and location as your account.
We analyzed these accounts and monitored them for non-human and invalid clicks over several months. We use this data to project monthly savings estimates.

Factors that influence predicted savings calculation include

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  • Invalid click rate
  • Volume of traffic
  • Ad vertical
  • Account history of similar accounts

For example, an account with the following information:

Total number of clicks: 2,000 clicks
Monthly Adspend: €500
ECPC: €0.25

The probability of non-human/invalid clicks occurring on your account is shown below.

Invalid click types Probability of occurrence Avg. number of clicks per month (Blocked) Amount Saved
Tool bots – (AdMiner, AdPlexity, Ahrefs, SemRush 0.41% 8 €2.05
Legal bots – (Image, GPDR, Consent, Popi-act) 0.23% 5 €1.15
Scrapers 0.18% 4 €0.90
Competitors 1.23% 25 €6.15
Click Farms 0.14% 3 €0.70
Incidental non-human clicks 5.20% 104 €26.00
Total 7.39% 148 €36.95

Using this data, predicted savings are calculated 30 days ahead and displayed on your dashboard.

Typically, you do not get refunds for predicted savings because these clicks do not occur once the IP is blocked, however, predicted click savings are reallocated to real clicks.

Please note that your campaigns remain protected after the initial 30 days when the IP is blocked and the calculation is factored into the next calculation cycle.

Abisola

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.