What are predicted clicks saved?

Predicted clicks saved is a figure in the ClickPatrol dashboard that estimates how many additional clicks from a blocked suspicious IP would have hit your campaigns over the next 30 days if we had not stopped that source. It answers a practical question: beyond the clicks you already avoided, how much repeat abuse did you sidestep?

How we calculate predicted clicks saved

We build the estimate from aggregated, anonymized history across many accounts with large click volumes, grouped by factors such as ad vertical and geography. We measure how often blocked and high-risk patterns recur when similar IPs remain active, then apply those statistical patterns to your account’s context. Inputs include invalid click rates, traffic volume, vertical, and how comparable accounts behaved over time.

The output is a forward-looking projection, not a line-item invoice from Google. It is designed to show the protective value of blocking repeat offenders who would otherwise keep consuming budget across the month.

How this relates to real spend and refunds

You typically do not receive a “refund” line for predicted clicks, because those clicks never occur once the IP is blocked. The budget that would have been spent on them can go to legitimate traffic instead. After the initial 30-day window, protection continues: blocked entities roll forward into the next risk cycle, and we refresh the model inputs as new data arrives.

For context, predicted savings sit alongside metrics like AI Score and suspicious clicks. Together they show both immediate flags and the longer tail of repeat invalid traffic that advertisers often underestimate.

What predicted clicks saved is not

It is not a guarantee of exact future clicks from a specific IP. It is a statistically grounded estimate so teams can compare periods, campaigns, and the impact of stricter or looser blocking settings. Treat it as a planning and ROI storytelling metric rather than a precise counter you can reconcile to the cent in Google Ads.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

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