How does campaign and keyword reporting overview work?

Table of Contents

  1. What you can analyze
    1. Campaign overview
    2. Keyword insights
  2. How to use these insights

The campaign and keyword reporting sections in ClickPatrol provide valuable insights into your ad traffic, helping you understand where your clicks are coming from and how effective your ads are in reaching real users. These reports allow you to track performance, identify fake traffic, and optimize your ad spend.

What you can analyze

Campaign overview

  • Total clicks – The total number of clicks received per campaign.
  • Safe clicks – Clicks that have been verified as legitimate traffic.
  • Fake clicks – Clicks detected as bot traffic, click fraud, or other invalid activity.
  • % of fake clicks – The percentage of traffic flagged as fake.
  • Predicted clicks saved – Estimated number of extra valid clicks you could gain by reallocating your budget.
  • eCPC (Effective Cost per Click) – The adjusted cost per click based on fraudulent traffic prevention.
  • Reallocated budget – The amount of money saved from blocking fake clicks that can be reinvested in real users.

Keyword insights

  • Keyword performance – See which keywords attract real users vs. fake traffic.
  • Click distribution – Analyze which keywords are driving the most traffic and whether that traffic is converting.
  • Cost efficiency – Identify high-cost keywords that might be attracting a high percentage of fake clicks.

How to use these insights

  • Reduce wasted spend – Identify high-fraud campaigns or keywords and adjust bidding strategies accordingly.
  • Optimize keyword selection – Focus on high-performing keywords with a low percentage of fake clicks.
  • Improve targeting – Use location, device, and network insights to refine your audience and block low-quality traffic sources.
  • Enhance budget allocation – Redirect ad spend from fraudulent traffic towards campaigns that drive real conversions.

By leveraging these reports, you can make data-driven decisions that improve campaign efficiency and maximize your return on investment.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

LinkedIn
  • Chamber of Commerce: 71448519
  • VAT: NL858719423B01
Google Partner

ClickPatrol © 2025. All rights reserved. - Built in the Netherlands. Trusted across all the world.
* For dutch registerd companies excluding VAT