Does ClickPatrol detect fake clicks after Google has already excluded its own invalid clicks?
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Yes, ClickPatrol operates in addition to Google’s invalid click filters. While Google automatically excludes some invalid clicks, it does not catch all forms of fake traffic. ClickPatrol provides an extra layer of protection to ensure more fraudulent activity is detected and blocked.
How ClickPatrol goes beyond Google’s filtering
- Advanced fraud detection algorithms – ClickPatrol uses AI-driven analysis that goes beyond Google’s built-in detection.
- Real-time monitoring – Google may take time to identify and exclude invalid clicks, whereas ClickPatrol detects and blocks them instantly.
- IP-based blocking – ClickPatrol allows users to manually blacklist or whitelist IPs, something Google does not offer.
- Behavioral analysis – Detects unusual activity, such as excessive clicks from the same IP or rapid-fire clicks in a short time frame.
- Custom rules and exclusions – Set your own thresholds for blocking clicks based on behavior patterns.
Why use ClickPatrol if Google already filters invalid clicks?
- Google’s filtering is not always immediate – Some fraudulent clicks may slip through before Google identifies them.
- ClickPatrol protects across multiple platforms – Google Ads only filters its own traffic, whereas ClickPatrol can monitor additional ad platforms.
- You stay in control – Unlike Google’s automated system, ClickPatrol gives you full transparency and manual control over blocked clicks.
What happens when ClickPatrol shows a different number of clicks than Google Ads?
If Google Ads UI reports 1,000 clicks with 50 invalid clicks (5% invalid rate) and ClickPatrol reports 900 clicks with 180 invalid clicks (20% invalid rate), this means:
- ClickPatrol is filtering additional invalid clicks after Google’s exclusions.
- Google Ads may still include some questionable traffic that ClickPatrol identifies as fake.
- ClickPatrol’s tracking logic may exclude certain traffic types Google counts (such as filtered bot traffic, suspicious VPN/proxy users, or duplicate clicks).
This difference highlights how ClickPatrol provides an extra layer of fraud detection beyond Google’s automated system, ensuring that even more invalid traffic is removed before it impacts your ad budget.