The Rise of Instagram Bots: How Automation Impacts Engagement & Account Safety

Instagram has become a vital component of digital marketing, enabling businesses and influencers to connect with a global audience.

With over 2 billion monthly active users as of 2024, Instagram is a prime space for personal branding, business marketing, and influencer partnerships. Many users utilize Instagram bots to enhance their online presence. These bots automate posting, liking, following people, and commenting.

While these bots ensure better engagement and efficiency, they raise concerns over authenticity, security risks, and account safety. This article will discuss how Instagram bots work, their pros and cons, Instagram’s countermeasures, and best practices for organic growth.

What are Instagram bots?

Instagram bots are third-party automation tools that run different interactions on the platform. They mimic human activity and improve a post’s engagement metrics.

Functions of Instagram bots:

• Liking posts: Liking posts automatically based on hashtags, locations, or user profiles.
• Following/Unfollowing users: Bots can mass-follow/unfollow users to gain attention and attract followers.
• Commenting bots can post pre-set or generic comments to interact with others.
• Direct messaging: This refers to the practice of sending automated messages to new followers or potential customers.
• Story viewing: Bots are being used to view thousands of stories watched daily on Instagram for visibility.

Why do people use Instagram bots?

The demand for Instagram bots is extremely high among businesses, influencers, and marketers seeking to rapidly expand their social media audience.

Advantages of the automation tool:

• Time efficiency: Manually liking posts, following users, and engaging with their content can be time-consuming. Bots perform these activities repeatedly, allowing users to utilize that time for content creation and strategy development.
• Fast growth: Bots help gain followers through interactions with several thousand accounts. Therefore, the more your account is interacted with, the better chance it has of being discovered.
• Be competitive: While saturated markets face visibility issues, bots maintain consistent activity, ensuring that accounts are not overlooked within the algorithm.
• Increased engagement: Automated likes, comments, and DMs give the impression of an active account, making real users more likely to engage with them.
• Targeted audience outreach: Most bots can be set up to target specific demographics, hashtags, or even competitors’ followers, ensuring relevant interactions.
• Economical marketing: Unlike paid promotion, bots are an affordable way to increase visibility and gain more followers without an enormous advertising budget.

Best practices for using Instagram bots without risking your account.

Instagram automation can help boost engagement and growth, but using bots carelessly can lead to bans, shadowbans, or account suspension. To use Instagram bots safely, follow these best practices:

• Choose a reputable automation tool: Avoid spammy or aggressive bots. Use tools that mimic human behavior and comply with Instagram’s policies.
• Set realistic activity limits: Keep interactions (likes, comments, and follows) within safe daily limits to avoid triggering Instagram’s spam detection.
• Avoid spammy behavior: avoid sending repetitive comments, following/unfollowing more than five times in a row, and mass messaging of any kind.
• Engage with human-like behavior: The bot’s activities should be gradual, so the speed is similar to that of real users.
• Rotate and customize actions: Mix up likes, follows, and DMs; use different variations of messages for proverb detection.
• Account Health Monitor: Always be on the lookout for warning messages, action blocks, or shadow bans, and make adjustments to the bot’s activities.
• Using a Proxy: Run a dedicated proxy to manage multiple accounts, which helps avoid IP-related bans.
• Stay updated with Instagram policies: As Instagram continually updates its algorithm, it’s essential to stay informed to avoid violating them.

You can ensure safe, compliant, and successful growth on the platform by applying the following best practices to use Instagram bots.

Real-life case study of bot usage

Community Building by a Travel Blogger

Context

A travel blogger decided to use an Instagram bot for auto-commenting, which helps create a sense of community.

Use

The bot searches for posts containing specific travel-related hashtags in comments like, “Have you been here? Love it!!” or “Great tip! Gotta try this too!!!” This draws interest in its profile and opens a conversation with fellow travelers.

Results

The travel blogger noticed an increase in engagement with his posts, as well as a 35% rise in followers. Thanks to automated comments, he was able to increase his community and connect with other people very quickly.

The downsides of Instagram bots: Risks and drawbacks

Despite the perceived benefits, there are significant risks associated with Instagram bots, which can harm an account and reputation. Here are some of the risks associated with using bots on Instagram:

1. Violation of Instagram’s policies:

Instagram has a strict policy against automated interactions that mimic human behavior. Accounts detected to employ bots may be shadowbanned or permanently banned from the platform.

According to a 2019 report by Ghost Data, as many as 95 million Instagram accounts are bots, which account for about 10% of the site’s total users.

2. Artificial engagement:

Bots do not engage authentically. Such practices can lead to shallow interactions only. Automated comments, such as “Great post!” or “Awesome!”, can make a brand appear spammy and insincere.

3. Security risks:

Some bots require users to share their login credentials, increasing the risk of:

• Account hacking: It occurs when credentials are compromised, providing access.
• Data breaches: Personal/business data can fall prey to these breaches.

4. Biased analytics and low ROI:

Forced engagement pushes metrics off course, and actual performance becomes very hard to identify, including how to:

• Understand genuine audience interest.
• Decide on working marketing strategies.
• Assess the organic development of followers.

5. Damaged reputation and distrust:

Audiences like things more authentic. Audiences may find that the engagements are bot-like; thus:

• Lose faith in the brand.
• Unfollow the page.
• Spam the page.

The FTC has laid out rules for buying fake followers and engagement, warning influencers and brands against misrepresentation.

How Instagram detects and penalizes bots

For platform integrity, Instagram has sophisticated detection that identifies bot activities. Some of Instagram’s anti-bot measures are:

• Algorithmic detection: Machine learning analyzes unusual activity patterns, such as excessive liking or commenting.
• Periodic purges: The system regularly purges fake accounts from the platform.
• User reporting: Users can report suspicious activities that require manual review.

Signs that Instagram has detected a bot on your account

The signs include:

• Low engagement: Your posts will not appear in your followers’ feeds, and likes, comments, and interactions are very low compared to before.
• Action block: You may be unable to like, comment, follow, or even send DMs.
• Login difficulties: The frequency of CAPTCHA verifications or login prompts indicates that Instagram is monitoring your activity.
• Shadowbanning occurs when your posts do not appear in hashtag searches, limiting your visibility to a broader audience.
• A sudden loss of followers: Instagram may delete fake or bot accounts, resulting in a visible drop in followers.

Ethical alternatives to Instagram bots

While bots may offer quick engagement, organic growth remains the most effective long-term strategy. Below are some ethically acceptable sustainable alternatives that can replace the usage of bots.

Scheduled posting:

Consistency is the key to Instagram growth. Rather than using bots to stay active, utilize tools like Later, Buffer, or Hootsuite to schedule content in advance, ensuring compliance with Instagram’s guidelines.

These tools help keep your feed active without risking automation penalties. Enhance organic reach and engagement through data-driven actions.

Instagram analytics:

Understanding your audience’s behavior allows you to curate your content strategy. Use Instagram’s native built-in insights or third-party applications like Iconosquare and Sprout Social to check your engagement rate, your followers’ demographics, and the best times to post.

Engagement strategies for authentic growth:

Instead of using bots to engage your users, develop a system that encourages meaningful engagement.

• High-quality content that is visually appealing and rich in information effectively engages the target audience. Posting tutorials, personal accounts, and other user-generated content will help keep your audience engaged with your posts.
• Manually engage and comment on comments, return DMs, and interact with followers’ content. Honest conversations yield trust and foster long-term audience retention.
• Leverage Instagram Stories and Reels: The algorithm loves short-form content on the platform. Polls, question stickers, and behind-the-scenes clips will also help with organic engagement.

Reach the proper audience with appropriate hashtags:

Proper hashtags are essential in Instagram marketing. Instead of generic, overall hashtags like #love or #instagood, focus on niche-oriented hashtags that specifically connect with your target audience. Use trendy hashtags found from Hashtagify or Instagram searches to fuel discoverability, not spam.

Collaborate with others:

Collaborating with other influencers, brands, or content providers within your niche can be a strategic move to expand your visibility. Collaboration can be done in the following aspects:

• Shoutout exchanges: Highlight each other in posts or stories.
• Giveaways: Running a contest together will create more engagement and attract new followers.
• Live sessions: Going live on Instagram to interact with fresh sets of audiences in real-time can also boost your audience reach.

Be consistent:

Consistency is key to staying relevant on Instagram. Posting regularly without overwhelming your audience helps maintain engagement. Utilize a content calendar to plan and maintain a consistent stream of high-quality posts.

Studies show that genuine engagement and compelling storytelling lead to improved audience retention and increased community loyalty over time. Focusing on organic interaction, high-quality content, and strategic marketing will enable you to develop your Instagram account naturally and ethically, avoiding the risks associated with using bots.

Should you use Instagram bots?

No, using Instagram bots may seem appealing, but it comes with considerable risks that can jeopardize your account, credibility, and the quality of your engagement.

Instead of relying on automation, high-quality content, and data-driven strategies, we will focus on authentic interactions to establish meaningful connections with our audience.

Businesses and influencers can create a healthy and trustworthy presence on Instagram by prioritizing real engagement. Want to grow on Instagram safely? Focus on content scheduling, authentic networking, and meaningful interactions to build an engaged community organically.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

View all posts by Abisola (Abisola)

Twitter LinkedIn

Related Articles

Long-term strategy for avoiding low-quality ad site placements

How to optimize ad placement for higher CTR in 2025

How to detect click bot activity on your PPC campaigns