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How does the reallocated budget work?
Table of Contents
The reallocated budget section in ClickPatrol helps you track how much ad spend has been saved by blocking fake clicks. This allows you to see the financial impact of fraud prevention and how the saved budget can be reallocated to real users.
What you can track
- Total savings – The amount of ad spend prevented from being wasted on fake traffic.
- Historical data – View how savings have accumulated over time.
- Potential extra clicks – Estimate how many additional real users could be reached with the saved budget.
Why this matters
By reducing fake traffic, your ad spend is optimized to reach genuine customers, leading to better campaign performance and higher ROI.
For more details, visit the Reallocated Budget Documentation.
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