What you can track
Why this matters

The reallocated budget section in ClickPatrol helps you track how much ad spend has been saved by blocking fake clicks. This allows you to see the financial impact of fraud prevention and how the saved budget can be reallocated to real users.

What you can track

Total savings – The amount of ad spend prevented from being wasted on fake traffic.
Historical data – View how savings have accumulated over time.
Potential extra clicks – Estimate how many additional real users could be reached with the saved budget.

Why this matters

By reducing fake traffic, your ad spend is optimized to reach genuine customers, leading to better campaign performance and higher ROI.

For more details, visit the Reallocated Budget Documentation.

Bernt

Bernt is the CMO at ClickPatrol, leading the charge in making ad protection and data security accessible for SMEs. With a passion for cutting through complexity, Bernt focuses on clear, effective strategies that help businesses safeguard their marketing budgets without the corporate fluff.

View all posts by Bernt

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How does the reallocated budget work?

Table of Contents

What you can track

Why this matters

Bernt