How does the placements report work?

Table of Contents

  1. What you can analyze
    1. Placement overview
  2. Practical examples of using placement insights
  3. How to take action

The placements report in ClickPatrol helps you analyze where your ads are being shown and how each placement impacts your traffic quality. By identifying high-risk placements, you can improve your campaign efficiency and reduce wasted ad spend.

What you can analyze

Placement overview

  • Total clicks – The number of clicks received from each placement.
  • Safe clicks – Clicks verified as real users.
  • Fake clicks – Clicks identified as bot traffic or fake clicks.
  • % of fake clicks – The percentage of fake traffic per placement.
  • Predicted clicks saved – The estimated number of additional valid clicks you could gain by reallocating your budget.
  • eCPC (Effective Cost per Click) – The adjusted cost per click after filtering out fake traffic.
  • Reallocated budget – The amount of money saved by blocking fake clicks from certain placements.

Practical examples of using placement insights

  • Identify low-quality websites – If a specific website consistently generates 100% fake clicks, consider excluding it from your campaign.
  • Optimize ad spend on premium placements – If trusted sites like YouTube or CNN have a low fake click percentage, increase bids to capture more quality traffic.
  • Detect bot-heavy traffic sources – If unknown or suspicious websites have a high percentage of fake clicks, blacklist them in your Google Ads settings.
  • Improve targeting – Use insights from placement reports to refine display ad placements and avoid ad fraud hotspots.

How to take action

  1. Review placements with high fake traffic percentages.
  2. Exclude problematic placements from your campaigns in Google Ads.
  3. Increase budget allocation for high-performing placements with verified real users.
  4. Continuously monitor placement reports to keep optimizing campaign performance.

By leveraging placement insights, you can maximize budget efficiency, reduce fake clicks, and focus on high-quality placements that drive real conversions.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

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