How does the locations report work?

Table of Contents

  1. What you can analyze
    1. Country and region breakdown
    2. Map visualization
  2. Practical examples of using location insights
  3. How to take action

The locations report in ClickPatrol provides insights into where your ad traffic is coming from. This allows you to detect unusual geographic trends, block fraudulent regions, and refine your targeting strategy to focus on high-quality traffic sources.

What you can analyze

Country and region breakdown

  • Total clicks – The number of clicks received from each country or region.
  • Safe clicks – Verified real users from each location.
  • Fake clicks – Clicks identified as fraudulent or bot traffic.
  • % of fake clicks – The percentage of traffic flagged as fake per location.

Map visualization

  • View a heatmap showing traffic sources across different countries.
  • Identify high-risk locations with a high percentage of fraudulent activity.

Practical examples of using location insights

  • Exclude high-risk regions – If a specific country consistently generates a high percentage of fake clicks, consider excluding it from your targeting settings.
  • Increase bids for high-quality regions – If certain locations generate mostly safe clicks, increase your budget allocation there for better conversions.
  • Detect unusual traffic spikes – If you see sudden click surges from unexpected locations, investigate and adjust targeting.
  • Refine geo-targeting – Optimize location-based bidding by focusing on areas with the best traffic quality.

How to take action

  1. Review the locations report to identify patterns in traffic quality.
  2. Exclude high-risk countries or regions in your Google Ads targeting settings.
  3. Increase bids for high-performing locations to maximize conversions.
  4. Continuously monitor traffic trends to stay ahead of fraudulent activity.

By leveraging the locations report, you can eliminate fake traffic, enhance ad performance, and improve budget efficiency by focusing on the most valuable regions

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

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