How does the fake statistics overview work?

Table of Contents

  1. What you can analyze
  2. Practical examples of using fake statistics insights
  3. How to take action

The fake statistics overview in ClickPatrol helps you monitor fake traffic activity within your ad traffic. It provides a detailed breakdown of different types of fake traffic sources, allowing you to take action and protect your ad spend.

What you can analyze

  • Fake traffic percentage – The total percentage of traffic flagged as fake.
  • Bots – Automated scripts or programs generating invalid clicks.
  • VPN users – Clicks from users hiding their location using VPN services.
  • Proxy users – Visitors masking their identity through proxy servers.
  • Crawlers – Automated web crawlers or scrapers that may trigger clicks but aren’t real users.
  • Dark web users – Traffic originating from hidden networks that could indicate fake traffic activity.

Practical examples of using fake statistics insights

  • Detect high bot activity – If the bots percentage is high, your ads may be receiving automated clicks instead of real user engagement.
  • Identify hidden traffic sources – A high number of VPN or proxy users may indicate attempts to bypass geographic targeting restrictions.
  • Refine targeting settings – If many fake clicks come from crawlers or dark web sources, adjust your exclusion settings in ClickPatrol’s configuration panel.
  • Optimize budget allocation – Reduce ad spend on campaigns attracting high levels of fake traffic and reallocate budget to verified real users.

How to take action

  1. Regularly check the fake statistics overview for trends in fake clicks.
  2. Adjust targeting and exclusion rules in ClickPatrol’s configuration settings.
  3. Block high-risk traffic sources to improve ad efficiency.
  4. Monitor improvements in ad performance after reducing fake traffic.

By using the fake statistics overview, you can better protect your ads from fake clicks, improve conversion rates, and maximize your ad spend efficiency.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

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