How do the client & OS and devices & network reports work?

Table of Contents

  1. What you can analyze
    1. Client & OS report
    2. Devices & network report
  2. Practical examples of using these insights
  3. How to take action

The client & OS and devices & network reports in ClickPatrol provide critical insights into the type of users interacting with your ads. These reports help you identify fraudulent traffic patterns, detect unusual device activity, and optimize your campaigns for real users.

What you can analyze

Client & OS report

  • Operating systems (OS) – See how many clicks come from Windows, Mac, Android, Linux, or unidentified systems.
  • Fake click percentage by OS – Detect unusual levels of fraudulent traffic on certain operating systems.
  • Browser types – Monitor which browsers generate the most invalid traffic.

Devices & network report

  • Device types – Identify if fake traffic is coming from mobile, tablet, or desktop devices.
  • Device manufacturers – Detect suspicious trends in traffic from brands like Apple, Samsung, or unknown manufacturers.
  • Network providers – See which ISPs (Internet Service Providers) are generating fraudulent clicks.

Practical examples of using these insights

  • Detect bot-heavy environments – If an OS like Linux or an unknown system has a high fake click percentage, it may indicate bot-driven traffic.
  • Adjust bids for real users – If Windows and Mac users have the lowest fake traffic rate, consider optimizing your campaigns to target these devices more effectively.
  • Identify suspicious networks – If certain ISPs or mobile networks send a high number of fake clicks, you may want to exclude them in your ad targeting.
  • Refine mobile vs. desktop bidding – If fake clicks are mostly from mobile devices, reducing mobile bids might improve ROI.

How to take action

  1. Review OS and device data in the reports section.
  2. Exclude high-risk OS, devices, or networks from your Google Ads campaigns.
  3. Adjust your targeting strategy to focus on platforms generating real conversions.
  4. Continue monitoring traffic trends to prevent new fraudulent patterns.

By analyzing the client & OS and devices & network reports, you can eliminate bad traffic sources, improve targeting, and maximize ad spend efficiency.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

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