What is the learning period?
Why is the learning period important?
How long does the learning period last?
Do I need to do anything?
What happens after the learning period?
Questions?

When you activate ClickPatrol, you may notice a message that says: “ClickPatrol is calibrating to your traffic to maximize protection.” This refers to the initial learning period of the system. Below, we explain what this learning period means, why it is essential, and what you can expect while it’s active.

What is the learning period?

The learning period is the initial phase where ClickPatrol monitors and analyzes your traffic patterns. During this time, our system collects data to understand normal visitor behavior on your ads and landing pages.

This includes factors such as:

Click frequency and timing
Device types and IP address ranges
Session duration and on-site behavior
Geographic locations and referrer data

This data helps ClickPatrol learn what typical, valid traffic looks like so it can more accurately identify and block invalid activity in the future.

Why is the learning period important?

The learning period ensures that ClickPatrol has the context needed to avoid false positives (blocking real users) and to focus protection on true risks.

It allows us to:

Establish a baseline for your traffic
Adapt detection thresholds to your account
Optimize accuracy for future blocking actions

How long does the learning period last?

The learning period typically lasts between 2 to 5 days, depending on your traffic volume. Websites with higher traffic may complete the learning phase more quickly, while lower-traffic sites may require more time to build a meaningful data set.

During this period:

ClickPatrol protection is active but conservative
The system continuously gathers and processes data
Blocking becomes smarter and more targeted over time

Do I need to do anything?

No action is required from your side. ClickPatrol manages the learning period automatically. However, to ensure optimal calibration, we recommend:

Keeping your campaigns running as normal
Avoiding major changes to ad targeting or budgets
Checking your dashboard for progress updates

What happens after the learning period?

Once the learning period is complete, ClickPatrol transitions to full protection mode with fine-tuned detection rules based on your real traffic.

You’ll benefit from:

Precise blocking of invalid or suspicious clicks
Real-time monitoring and alerts
Increased ad efficiency and return on investment

If your campaign setup changes significantly, you can contact our support team to initiate a new learning period.

Questions?

Our support team is here to help. You can also find additional information and best practices in the ClickPatrol knowledge base.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

View all posts by Abisola

ClickPatrol learning period optimizing protection for your traffic

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