Click fraud protection remains a severe problem in digital advertising since the traffic generated by fake clicks wastes the marketing budget and distorts ad effectiveness estimates. This behavior can be executed through bots, competitors, and malicious actors. Preventing click fraud is important to safeguard the validity and efficiency of online marketing strategies.

This article aims to share clients’ encounters using click fraud protection software. By sharing these testimonials, we can show the practical advantages and efficiency of proper protection from click fraud.

Understanding click fraud protection.

Through protection solutions, click fraud protection employs high-complexity detection algorithms and timely analysis to prevent fraudulent clicks. These solutions are compatible with digital ad platforms and help to filter out invalid clicks to protect ad effectiveness.

Client testimonials of click fraud protection.

Below are testimonials from clients concerning click fraud protection

1. Mindesigns saved clients $12,400 and cleaned traffic by 13%

Mindesigns is an Australian-based company that promotes different forms of businesses through digital marketing. They always experience issues of spam calls, emails, and invalid clicks. For quite some time, they remained silent because they never realized these problems could be solved.

Until they came to a conclusion to determine if they could do anything to enhance their client’s results, and after conducting their analysis of the click fraud market and analyzing all the differing service suppliers, they then chose to trial a click fraud protection software with explicit IP information and a famous brand identity.

When click fraud protection was put in place, Mindesigns noted a difference that the software made, which was an initial gain. Clients noticed a drastic decrease in Cost Per Acquisition (CPA), which benefits not only the clients but also increases client satisfaction for Mindesigns, and eliminating invalid clicks brought an increase in CPA by around 28% for some of Mindesigns’ clients.

2. Savas Tutumlu increased cost per acquisition (CPA) has improved by 14%

Savas Tutumlu, a performance marketer with extensive experience heading acquisition marketing at well-known plastic surgery, described the changes that an ad fraud prevention solution brought to the organization’s digital marketing strategy. In just three days of the trial, they identified $2,894 of advertising expenditure that had been spent on completely the wrong sort of sites, leading to 106 fraudulent registrations and many fake WhatsApp registrations.

Even though attempts were made to contact the leads, potential response rates from the kind of people who would be interested could have been significantly higher. This revelation highlighted the importance of effective fraud protection mechanisms and the need for proper campaign optimizations to secure their online initiatives. To an offline business like their plastic surgery practice, the digital campaigns act as a link between the online visitors and the clinic visitors.

After applying click fraud prevention software, Savas Tutumlu noticed considerable positive changes in the campaigns’ key indicators. CPA has also reduced by 14%, suggesting that they are now more cost-effective in obtaining leads. Further, the click-to-result Conversion Rate (CVR) improved by 12%, meaning enhanced conversion in the same advertising budget.

3. Battle Plan increased ROAS and reduced spending by 25% for their clients.

Battle Plan is a California (USA) based, fully-fledged digital marketing company that helps home service companies sustain growth through different services such as website design, search engine optimization, and paid advertising on Google. The agency soon discovered that not all clicks were equal; some originated from non-target audiences that could be considered low-quality or even bots.

They also discovered they could decrease their clients’ ad spend by lowering unnecessary clicks to their website. With these challenges having been identified, Battle Plan began to look for a solution that could help them improve the efficiency of their clients’ PPC campaigns. They resolved to implement a click fraud protection solution that would help minimize click fraud and, consequently, Google Ads, which positively affected it.

Through using the protection software, creating rules, and blocking irrelevant IPs, the company has been able to minimize click waste rates and eliminate non-converting clicks to achieve the best overall ROAS. It has also achieved similar targets of minimizing click fraud and other non-converting clicks. The agency has boosted ROAS and has also managed to cut down ad spend by 10-25% in most of the client accounts.

4. Daar-om.nl improved time on page by 58%

Daar-om.nl is an advertising agency that provides SMEs with easy-to-understand relevant web marketing strategies. They knew that not all ads their clients offered got to the right target market. However, they required assistance measuring this non-human traffic introduced in their customers’ Ads. They also did not have any option of turning the offers down.

This implies that the marketing budget was not spent correctly, particularly to improve the marketing situation. They then picked a click fraud protection software and attached some of their accounts to analyze traffic and clicks.

They found that their accounts are affected by invalid clicks and impressions that are higher than 20 percent.
However, using the click fraud prevention software resulted in their customers obtaining higher value and satisfaction with the services they delivered which also helped them to manage their ad budget proportionately.

5. 101XP enhanced campaign performance

101XP is one of the leaders of platforms and the game’s publisher in CIS with ten (10) years of experience in publishing, 50+ games released on various platforms, and 170+ employees working on different projects in the company.

They had to believe in a click fraud protection software user acquisition audit since they are a leading platform, and it has been shown that it is reliable and valuable to the publisher.

They use it on mobile, browser, and client game projects. They also employ it for traffic monitoring and auditing with nearly all their partners weekly, besides fraud identification. Therefore, they always have good customer service and filter out fraud from partners by rejecting fraudulent traffic with the help of fraud detection software.
Also, they saved approximately 25% of their traffic budgets, this helped them understand that their budgets are effectively spent and there is no single loophole where their money went.

6. CLICKPlacement reduced wasteful ad spending from 40% to 0%

CLICKPlacement is a digital agency that covers paid search, content, and social advertising, focusing on micro-local and global companies. CLICKPlacement was managing pay-per-click advertisements for one of their giant clients in the field of education. At one point, this client’s ads started getting hit by bots: While using the ads, they were getting false conversions, and bots could complete the form correctly, which they could not stop.

To end this click fraud problem, the CLICKPlacement team first had to discuss it with Google and use click fraud protection software that would lead them to discover more such issues. The team used IP and VPN blocking but was also excluded from targeting Google Search partners.

Benefits of click fraud protection.

The benefits of click fraud protection include:

1. Financial savings: Click fraud protection minimizes ad spending waste, enabling businesses to use their funds in advertising properly. This leads to enormous cost-cutting and enhancement of the overall return on investment.

2. Improved data accuracy: Click fraud protection prevents invalid clicks from being incorporated into the overall calculation, giving advertisers accurate performance information. This ensures efficient decision-making and improved campaign optimization.

3. Enhanced security: Click fraud protection specifically offers a shield against invalid clicks, which is beneficial to businesses as it helps them avoid legal troubles and provides a sense of security when investing in advertisements.

4. Better resource allocation: When the data is accurate, and the possibilities of fraud are minimized, the companies can plan the distribution of their resources more efficiently. As a result, marketing teams can accurately measure the effectiveness of their campaigns without the interference of click fraud, which boosts the overall performance and efficiency of the strategies in place.

The significant benefits of click fraud protection

Client real-life testimonials and success stories demonstrate the benefits of click fraud protection. Clients experience higher ROI, better-performing campaigns, and, ultimately, vast savings. The cases above show that it is possible to protect digital advertising investments from click fraudsters and achieve better outcomes. Overall, it can be argued that protecting the advertising budget and improving marketing returns are necessary, and this involves implementing click fraud protection.

FAQs

Q. 1 Will click fraud protection benefit me in increasing my ROI?
Indeed, eliminating fake clicks makes it easier for companies to spend the required budget on their ads and increases the overall ROI and general efficiency of the campaigns.

Q. 2 Is click fraud protection relevant to small businesses?
Yes. However, small businesses are the most likely to benefit from click fraud protection because they commonly have limited advertising budgets, and these businesses need to advertise only to real interested audiences.

Q. 3 What should I look for in a click fraud protection solution?
You should consider the platforms that facilitate timely tracking, compatibility with your advertising platforms, reporting capabilities, and the success of the fraud click reduction efforts.

Client Testimonials on Click Fraud Protection