Overview

AVIS, a Global car rental industry leader, provides car rental services across multiple African countries.

With paid marketing campaigns, they primarily target the South African audience with KPIs that include CTR, CPC, CPA, and ROI.

In this use case, we discussed it with AVIS’s paid media consultant, who specializes in search campaigns. He describes the challenges AVIS experienced with paid search campaigns before ClickPatrol and how ClickPatrol has helped them achieve their KPIs.

The Challenge

Avis’s major challenge in the South African market is the absence of efficient regulation of search engines in Africa, which is present in Europe and North America. This caused significant losses to Avis and other South African digital marketers in the form of fake traffic.

“Before ClickPatrol, we attempted to manually adjust our campaigns to solve the challenge of fake traffic. We tried to set our campaigns to target specific regions only, adding negative keywords and other methods, but they never really protected us from fake traffic.”

Manually tackling this issue cost Avis a significant amount of time and resources. Their main pain points then were higher CPA, lower CTR, and lower conversion rates, leading them to find sustainable solutions that would protect their marketing investments and produce results.

Implementing ClickPatrol

Upon identifying the issues with their campaigns, the Avis team tried a known competitor. However, they could not get the desired results and decided to find alternative solutions.

“I used a competitor previously, and it was such a frustrating experience to just speak to their representatives for Africa.”

When looking into ClickPatrol, the top three things that caught the team’s attention were

ClickPatrol’s user-friendly interface
A dashboard that paints a clear picture of the campaigns and
A smooth and informative onboarding experience

Over the last three months, Avis has successfully implemented ClickPatrol into their paid marketing routine. The team does not need to do any form of manual work in checking fake clicks and achieving significant growth in their KPIs

“ClickPatrol is now part of my morning routine. Every day, I check the amount of low, medium, and high-risk traffic our campaigns receive and the percentage of fake traffic blocked.”

The Impact

The most significant impact of implementing ClickPatrol is improving their overall campaign performance. Their ad budget is maximised for clicks that are more likely to convert.

“We’ve always wanted to improve our campaign performance, and eliminating fake clicks played a huge part in helping us achieve our goal, as this allows us to use our budget efficiently.”

Implementing ClickPatrol on their ad campaigns led to the following results:

Clicks increased by 47.6%
CTR increased by 91.0%
CPC decreased by 3.4%
Conversions increased by 123.3%
CPA decreased by 36.1%

With ClickPatrol’s help, businesses can easily block fake traffic, resulting in better business outcomes from their PPC campaigns.

How ClickPatrol Helped Avis Increase Their Ad Conversion Rate by 123%

Overview

The Challenge

Implementing ClickPatrol

The Impact