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How ClickPatrol Helped Avis Increase Their Ad Conversion Rate by 123%
Avis
AVIS, a Global car rental industry leader, provides car rental services across multiple African countries.
With paid marketing campaigns, they primarily target the South African audience with KPIs that include CTR, CPC, CPA, and ROI.
In this use case, we discussed it with AVIS’s paid media consultant, who specializes in search campaigns. He describes the challenges AVIS experienced with paid search campaigns before ClickPatrol and how ClickPatrol has helped them achieve their KPIs.
The Challenge
Avis’s major challenge in the South African market is the absence of efficient regulation of search engines in Africa, which is present in Europe and North America. This caused significant losses to Avis and other South African digital marketers in the form of fake traffic.
“Before ClickPatrol, we attempted to manually adjust our campaigns to solve the challenge of fake traffic. We tried to set our campaigns to target specific regions only, adding negative keywords and other methods, but they never really protected us from fake traffic.”
Manually tackling this issue cost Avis a significant amount of time and resources. Their main pain points then were higher CPA, lower CTR, and lower conversion rates, leading them to find sustainable solutions that would protect their marketing investments and produce results.
Implementing ClickPatrol
Upon identifying the issues with their campaigns, the Avis team tried a known competitor. However, they could not get the desired results and decided to find alternative solutions.
“I used a competitor previously, and it was such a frustrating experience to just speak to their representatives for Africa.”
When looking into ClickPatrol, the top three things that caught the team’s attention were
- ClickPatrol’s user-friendly interface
- A dashboard that paints a clear picture of the campaigns and
- A smooth and informative onboarding experience
Over the last three months, Avis has successfully implemented ClickPatrol into their paid marketing routine. The team does not need to do any form of manual work in checking fake clicks and achieving significant growth in their KPIs
“ClickPatrol is now part of my morning routine. Every day, I check the amount of low, medium, and high-risk traffic our campaigns receive and the percentage of fake traffic blocked.”
The Impact
The most significant impact of implementing ClickPatrol is improving their overall campaign performance. Their ad budget is maximised for clicks that are more likely to convert.
“We’ve always wanted to improve our campaign performance, and eliminating fake clicks played a huge part in helping us achieve our goal, as this allows us to use our budget efficiently.”
Implementing ClickPatrol on their ad campaigns led to the following results:
- Clicks increased by 47.6%
- CTR increased by 91.0%
- CPC decreased by 3.4%
- Conversions increased by 123.3%
- CPA decreased by 36.1%
With ClickPatrol’s help, businesses can easily block fake traffic, resulting in better business outcomes from their PPC campaigns.
What others say about ClickPatrol
Great for Agencies
Pros: Detailed reporting helps identify every invalid click, while automated click blocking saves valuable ad spend. Overall: Managing multiple client campaigns is now much simpler. This tool keeps everything clean from invalid or fake clicks, ensures accurate reporting, and has quickly become a...
Our Single Source of Truth for SEO Performance
What do you like best about ClickPatrol? ClickPatrol has become the definitive source for our organic search performance data. Its reliability is what allows my team to operate with confidence. We no longer have cross-reference data from multiple tools or doubt the numbers in our reports. The...
Digital Marketing Manager
ClickPatrol has completely transformed the way I handle ad campaigns. It quickly identified fake clicks and saved a lot on my ad spend. The dashboard is clean and easy to use, and their support team is always responsive. Definitely a must-have tool for serious marketers!
Reduced click fraud and saved ad budget with ClickPatrol
What do you like best about ClickPatrol? ClickPatrol was incredibly easy to set up it started monitoring our ad campaigns within minutes. The dashboard is clean and gives a clear view of where clicks are coming from. I love how it automatically detects suspicious or bot-like clicks and sends...
Finally, Transparent and Effective Click Fraud Protection
What do you like best about ClickPatrol? ClickPatrol feels like a tool designed by people who actually understand digital marketing pain points. The UI is clean, the fraud detection is accurate, and I can prove ROI improvements quickly to stakeholders. I also love that the pricing model is...
"Protects Every Marketing Dollar!"
Pros: Real-time fraud detection and blocking. Improves lead quality by filtering fake sign-ups. Detailed analytics to optimize campaigns. Alerts notify suspicious activity immediately. Multi-platform integration. Helps reduce wasted ad spend and improves ROI.
Secured Our Digital Growth by Eliminating 30% Wasted Ad Spend
What do you like best about ClickPatrol? As both founder and sales director, ClickPatrol has been crucial for protecting our marketing budget while scaling our spice blends business. The platform's real-time fraud detection immediately identified suspicious click patterns from regions where we...
After trying different anti-fraud tools
After trying different anti-fraud tools, this one is the only service that actually delivered real results. My campaigns are cleaner, my conversions improved, and I feel more confident investing in ads again. Couldn’t be happier with the outcome!
Efficient Tool for Serious Advertisers!
Pros: Gives full transparency into traffic sources. Detects bots, VPNs, and duplicate clicks. Easy to customize the blocking settings.
Protected Our Digital Ad Spend and Improved Campaign ROI by 35%
What do you like best about ClickPatrol? ClickPatrol has been essential for safeguarding our digital advertising budget across multiple platforms. The tool seamlessly integrates with our Google Ads and social media campaigns, automatically detecting and blocking fraudulent clicks in real-time. The...
ClickPatrol has completely transformed the way I handle ad campaigns
ClickPatrol has completely transformed the way I handle ad campaigns. It quickly identified fake clicks and saved a lot on my ad spend. The dashboard is clean and easy to use, and their support team is always responsive. Definitely a must-have tool for serious marketers!
Great Protection and Excellent Support
Pros: Customer support is friendly and responsive. Setup was simple, and the reports are visually excellent. Real-time protection runs smoothly.
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