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Articles by Abisola
Is a competitor bidding on your brand name? Here is how to detect and respond effectively
7 Proven PPC strategies to maximize ROI and cut ad spend in 2025
Cross-media strategy in 2025: How to align your campaigns for maximum ROI
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Lead generation fraud: How to detect fake leads and protect your marketing budget
Display ad fraud: How to detect, prevent, and protect your ad spend
Aggressive marketing techniques: Proven strategies and when to avoid them
Average cost per click (CPC) explained: How to optimize your PPC costs in 2025
GA4 bot filtering: How to ensure clean analytics data & improve your marketing insights
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