ClickPatrol ClickPatrol Vs Cheq Essentials - Best Alternative Comparison 2025 | Click Fraud Protection

ClickPatrol vs Cheq Essentials - the best alternative

Compare features, pricing, and capabilities to find the best click fraud protection solution for your business.

ClickPatrol

ClickPatrol is a provider of click fraud protection, aimed at both brands and agencies looking to reduce click fraud and improve conversion.

  • Premium Protection
    Best protection with more than 800 data points.
  • 24/7 support
  • Best Bot Detection™ system
★★★★★ 4.9
G2 Rating
★★★★★ 4.9
SourceForge
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Scroll down to see an in-depth comparison below...

vs

Cheq Essentials

  • Cheq Essentials
    Cheq Essentials is a provider of click fraud protection, aimed at both brands and agencies looking to reduce click fraud and improve conversion.

CHEQ Essentials is a well-known platform that helps advertisers protect their campaigns from fraudulent clicks and bot traffic. However, many small and medium-sized businesses find it overly complex, expensive, and built for large enterprises. ClickPatrol offers the same mission cleaner data and safer ad spend but with a simpler, more transparent, and SMB-focused approach.

Pricing Comparison

ClickPatrol

€ 59 /month

Starting from

✓
Per click pricing Only pay for actual clicks

Cheq Essentials

€ 149 /month

Starting from

Per visitor - Charges for all traffic

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Features
ClickPatrol
Cheq Essentials
Starting Price
€59 /month
Save €90 (153%)
Per click - You only pay for actual clicks, not all traffic
€149 /month
Per visitor - Charges for all traffic

General
Account Sharing ✓ ✓
Bot Accuracy 99,97% -
Bot Zapping ✓ ✓
Data points 800+ -
Domains included Unlimited Up to 30
Email notifications ✓ ✓
GDPR-Proof ✓ ✕
IPv6 Support ✓ ✓
Monthly protected visits Up to unlimited Up to 1 million
Number of platforms Unlimited 2

Blocking
Account & Campaign Level Blocking ✓ ✓
Aggressive Mode ✓ ✓
Automatic IP Blocking ✓ ✓
Block IP Ranges ✓ ✓
Campaign Level Blocking Rules ✓ ✓
Cross Domain Blocking ✓ ✓
Device-based Blocking ✓ ✓
Geo-based Blocking ✓ ✓
Time-on-site-based Blocking ✓ ✓
VPN & Proxy Blocking ✓ ✓
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ClickPatrol is trusted by businesses worldwide:

★★★★★ 4.9/5
G2 Rating
★★★★★ 4.9/5
SourceForge Rating

Simplicity without the enterprise hassle

While CHEQ Essentials requires multiple configurations, integrations, and dashboards, ClickPatrol keeps it simple. Log in, connect your Google Ads account, and you’re protected. No technical setup or coding required just quick, effective click fraud protection for every marketer or business owner.

Full control of your data

With ClickPatrol, your data stays yours. We never store more than we need, and we don’t share information with third parties. CHEQ Essentials uses enterprise-level data processing, which often means your traffic data ends up on external servers. ClickPatrol takes the opposite route full transparency and complete data ownership.

Affordable for every advertiser

CHEQ Essentials targets larger organizations with matching price tags. ClickPatrol is built for small and mid-sized advertisers who want to protect their ad budgets without spending thousands each month. You pay only for what you use no hidden fees, no long-term contracts.

Built for marketers, not IT departments

ClickPatrol was designed by marketers, not consultants. That’s why everything is made to be intuitive and practical from the clear interface to the easy-to-read reports. Instantly see how many clicks were blocked, where invalid traffic came from, and how much money you saved. No complex dashboards, just straightforward insights that help you advertise smarter.

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Why is ClickPatrol the better choice?

What is ClickPatrol?

ClickPatrol protects your ad budget by automatically blocking fake, bot, or repeated clicks in Google Ads or META. It helps you get cleaner traffic and more accurate campaign results.

How does ClickPatrol detect click fraud?

ClickPatrol analyzes behavior data (based on 800+ data points) such as IP addresses, device types, and click frequency to identify non-human or suspicious traffic. Once detected, it automatically blocks those IPs in your ad account.

Does ClickPatrol work with all ad platforms?

Currently, ClickPatrol integrates directly with Google Ads, META and Microsoft Ads.

Will ClickPatrol affect my real visitors or conversions?

No. ClickPatrol only blocks traffic that shows clear signs of being fake or harmful. Real customers and valid leads will never be affected.

How much does ClickPatrol cost?

Pricing depends on your ad spend and the number of protected clicks per month. You can start with a free trial and upgrade when you see the value.

ClickPatrol / Cheq Essentials Questions

Cheq Essentials starts at €149/month, while ClickPatrol starts at €59/month. That means you can save up to €90/month (60%) by choosing ClickPatrol, while still getting comprehensive click fraud protection for your Google Ads and Meta campaigns. Plus, with ClickPatrol's proven track record, you're investing in reliable ad fraud prevention that protects your advertising budget.
Yes, ClickPatrol is an excellent alternative to Cheq Essentials. With advanced machine learning algorithms and real-time click fraud detection, ClickPatrol offers comprehensive protection for your PPC campaigns. You'll save money while getting better protection against invalid traffic and ad fraud. Our solution integrates seamlessly with Google Ads and Meta Ads, providing automatic IP blocking and detailed analytics to help you optimize your ad spend. Plus, you get a 7-day free trial to test our click fraud prevention system risk-free.
Yes, ClickPatrol offers comprehensive click fraud protection with 15+ features. Key advantages include GDPR-Proof, giving you more robust protection against click fraud, bot traffic, and invalid clicks. Our advanced fraud detection system uses behavioral analysis and machine learning to identify suspicious activity in real-time, ensuring your advertising budget is spent on genuine potential customers. This means better ROI on your Google Ads and Meta campaigns.
Yes! Switching from Cheq Essentials to ClickPatrol is straightforward and hassle-free. Our onboarding team will guide you through the entire setup process, helping you connect your Google Ads and Meta Ads accounts in minutes. Most customers are fully protected within 24 hours. You can start with our 7-day free trial to test ClickPatrol alongside Cheq Essentials, ensuring zero downtime in your click fraud protection. Our customer success team is available 24/7 to assist with the migration.
ClickPatrol uses a Per click pricing model, meaning you only pay for actual clicks that are analyzed and protected, making it more cost-effective for advertisers with varying traffic levels. Cheq Essentials uses Per visitor, which means they charge for all visitors, including legitimate traffic. This pricing structure gives you better value and ROI on your ad fraud prevention investment, especially for PPC campaigns with fluctuating traffic patterns.
No, you won't lose any historical data or insights. ClickPatrol starts fresh tracking from the moment you connect your Google Ads and Meta Ads accounts, building a comprehensive baseline of your traffic patterns and fraud indicators. You can keep your Cheq Essentials data for reference and comparison. ClickPatrol's fraud detection system learns and adapts quickly, typically establishing accurate protection parameters within 48-72 hours. This means you maintain complete visibility into your click fraud protection metrics during the transition.
ClickPatrol is often the better choice for small businesses due to its Per click pricing starting at €59/month. Compared to Cheq Essentials's €149/month starting price, ClickPatrol offers more affordable ad fraud protection without compromising on quality. Small businesses benefit from our easy setup, intuitive dashboard, and no long-term contracts. You get enterprise-level click fraud detection with automatic bot blocking and real-time alerts, all within a budget-friendly package. Our 7-day free trial lets you test the platform risk-free, and our support team helps you maximize your PPC campaign protection from day one.
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  • VAT: NL858719423B01

Trusted by thousands of advertisers worldwide

4.9
★★★★★
4.9
★★★★★

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