15 Proven tips to make shareable content in 2025: Boost engagement and go viral

Shareable content turns your audience into promoters, boosting your campaign without extra advertising costs.

According to Statista, the number of social media users worldwide reached 5.22 billion, or 63.8% of the global population, as of October 2024, offering a vast audience.

You can share your content and make it viral, regardless of whether you are a marketer, blogger, or business owner.

In this guide, you will learn 15 proven techniques, from recalling emotions and leveraging hashtags to influencer collaborations and UGC, to create shareable content people cannot resist sharing in 2025.

15 Proven tips to make shareable content

Great content deserves attention, but it won’t spread on its own; these tips will help your posts get noticed, shared, and remembered.

1) Emotional content: How to bring out joy, awe, and share

Forbes notes that high-arousal emotions, such as joy or awe, are 20–30% more likely to drive shares than low-arousal emotions, like sadness.

That is why funny, surprising, or relatable content like Dove’s emotional campaigns spreads quickly.

To boost shareability, use short, relatable stories, add humour, and start with hooks like “You won’t believe…” to grab attention.

2) Visual content: Short, mobile-friendly, and shareable

Concise text and visuals grab attention.

Utilize reels, infographics, or carousels; 90% of social media time is spent on mobile devices (Statista).

Canva makes creating shareable posts easy.

3) Deliver value

Forbes suggests sharing tips that solve problems, and Statista notes 76% of users buy from useful posts.

Try “how-to guides,” step lists, or free resources that address audience pain points.

4) Craft compelling stories

Narratives build emotional connections.

Forbes notes that relatable stories boost loyalty and sharing.

Structure content with a problem, journey, and resolution, using your own voice.

Brands like Airbnb use user stories to spark shares.

5) Encourage interaction

Interactive content boosts sharing.

Forbes finds quizzes and polls triple engagement, while Statista shows 67% of U.S. adults post opinions online.

Use questions like “What’s your opinion?” or CTAs like “Tag a friend!” to spark conversation.

Engaged users are more likely to share, helping grow your community.

6) Platform-specific content optimization for 2025

Tailor content to each platform to boost shares.

Forbes notes that short-form YouTube videos deliver a high ROI for 36% of marketers, while Statista reports that 1.5 billion TikTok users follow trends.

Use short posts on X (Twitter) and visuals on Instagram for cross-platform reach.

7) Use credible data

Data boosts authority and shareability.

Forbes notes that data-driven content attracts backlinks and shares.

Utilize credible sources such as Forbes or Statista, and create infographics to effectively visualize insights.

Sharing stats sparks “aha” moments, making your content more likely to be shared across networks.

8) Time posts strategically

Timing impacts visibility.

Statista indicates that evenings are the most active time for B2C content.

Influencer shares are the primary contributor to virality, according to Forbes.

Utilize advertising or email to boost initial exposure, and partner with influencers to share early.

The right timing means that your content reaches the right people at the most opportune time, when they are likely to respond and share.

9) Add share buttons

Ensure sharing is smooth through social share buttons.

Make them visible on blogs, videos, or websites where they can be easily accessed.

According to Statista, 90% of social media access is via mobile devices, making it wise to design buttons that are optimized for mobile use.

Add the possibility of large platforms such as Facebook, X, and LinkedIn.

Designing and placing tests to maximize clicks, turning viewers into promoters with minimal effort.

10) Create relatable memes

The reason memes are highly shareable is that they are very relatable and funny.

According to Forbes, funny information tends to go viral.

Create niche-specific memes with the help of canva and other tools to appeal to your audience.

Indicatively, a marketing meme concerning the seo struggle can trigger immediate sharing among professionals.

Make them plain and pure so that they do not look forced.

Memes also capitalize on cultural moments, which are ideal for sharing quickly and virally across various social platforms.

11) Use trending hashtags

Hashtags enhance discoverability, linking content to trending topics. According to Statista, the 1.5 billion users of TikTok are trendsetters.

Track hashtags in research using tools such as Google Trends or platform analytics. Get in early to ride the wave, but ensure it is relevant to your niche.

For example, a fitness brand with the hashtag #workoutchallenge can increase its social media engagement.

Hashtags are also a great way to increase visibility, as your content will be seen by users who are willing to share trending topics.

12) Influencer marketing for shareable content

Influencer collaborations boost shares. Forbes notes that their endorsements go viral by reaching active audiences.

Partner with niche micro-influencers to create authentic content, similar to a beauty brand collaborating with a makeup influencer.

Sponsored or joint posts leverage their credibility, making content personal and prompting followers to share, expanding your reach.

13) Create evergreen content

Evergreen content stays relevant and drives long-term shares.

Forbes suggests covering timeless topics, such as how-to guides, like an SEO basics guide that remains popular years after its initial publication.

Update content periodically and incorporate visuals or graphs to keep it appealing and shareable over time.

14) Incorporate user-generated content

User-generated content (UGC) feels authentic and drives shares. Statista reports that billions of TikTok views come from UGC.

Encourage users to share stories, write reviews, or join campaigns like “Show us your style!”

Brands like GoPro feature user videos, sparking more shares. UGC resonates because it reflects real experiences, allowing your brand to spread naturally.

15) Analyze and iterate

Monitoring performance boosts shareable content. Forbes recommends A/B testing to see what resonates.

Track engagement with tools like Google Analytics or platform insights, and optimize headlines, CTAs, or formats.

Comparing posts funny vs. emotional, for example, helps identify what gets shared most, allowing you to refine content to match audience preferences.

Case study: Viral campaigns that mastered shareable content

Some campaigns brilliantly highlight the power of shareable content.

1) Dove’s Real Beauty Sketches used emotional storytelling to contrast women’s perceived beauty with how others saw them, sparking awe and generating millions of shares worldwide.

2) GoPro’s user-generated content campaign featured real customer adventure videos, showcasing authenticity that drove massive engagement on TikTok (Statista).

3) Old Spice’s “The Man Your Man Could Smell Like” relied on humour, memes, and short, quirky videos.

Forbes notes that funny content consistently performs best, and this campaign went viral.

Together, these campaigns demonstrate how emotion, authenticity, and humor, paired with effective platform use, can transform content into a shareable phenomenon.

Making your content truly shareable

When you focus on creating content that resonates, sparks conversation, and adds value, you put yourself in the best position to grow.

Social media will continue to evolve, but the brands that experiment, listen to their audience, and adapt quickly are the ones that stay ahead of the curve.

The real key is to keep showing up. Test new formats, ride trends in your own unique way, and learn from both successes and failures.

Every post is an opportunity to gain a deeper understanding of your audience and strengthen your brand voice.

And while these 15 strategies set the stage for viral growth, tools like ClickPatrol ensure that your efforts pay off by filtering out fake clicks and protecting your ad spend.

That way, every like, share, and comment comes from genuine people who can amplify your content.

Start today, stay consistent, and let creativity and authenticity lead the way.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

View all posts by Abisola (Abisola)

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