Clixtell vs ClickPatrol; whats the smart choice?

PPC Protection software has made the fight against ad fraud much more accessible for advertisers and publishers. Website owners, companies utilizing pay-per-click advertising, and digital marketers have had their fair share of ad fraud because of their increasing investment in the digital advertising industry. This illicit ad fraud has continuously compromised website security, wasted advertising revenue, and altered data.

Clixtell and ClickPatrol represent some of the indispensable protection software in the fight against all forms of ad fraud. They act as a shield to protect the integrity of online advertising campaign solutions that safeguard websites from the adverse consequences of different forms of invalid activities using advanced technologies and beneficial features. This article will give you an analysis of each platform’s services, the features they offer, and their pricing plans.

Clickpatrol

ClickPatrol is an innovative anti-fraud software for detecting and protecting digital ads against fake clicks. The software applies advanced machine learning algorithms and in-depth analytics to find and protect ad campaigns from fake clicks. This protection mechanism is crucial and helps keep marketers’ budgets safe by excluding all kinds of ad fraud, which usually occurs due to bots, scrapers, and competitors.

ClickPatrol offers a serious defense against various fraud threats to advertising campaigns and budgets. It does not allow competitors to burn your ad budget, secures your campaigns from invalid networks and fraudulent publishers that may target your campaigns with many fake clicks, and, most importantly, blocks bot traffic that will never convert into customers from reaching your ads.

The ClickPatrol PPC protection tool fully complies with regulations based on the General Data Protection Regulation and the California Consumer Privacy Act requirements. ClickPatrol is trusted as a shield by over 4,000 companies in Europe and Africa that trust the platform in digital advertising.

Features of ClickPatrol

• Up-to-date fraud detection and blocking: This feature helps ClickPatrol detect invalid activities on time and block them. It deploys advanced algorithms to track click patterns and behaviors, eventually blocking suspicious or fake clicks.
• Advanced IP tracking and geo-location targeting: ClickPatrol monitors the IP addresses of people clicking on your ads and records geo-location data, which allows you to include/exclude certain locations for better efficiency in running ad campaigns.
• Protection against fake clicks on Google Ads, Microsoft Ads, and Facebook Ads: ClickPatrol protects your campaigns from fake clicks through multiple advertising platforms. Whether you use Google Ads, Microsoft Ads, or Facebook Ads to run your ads, ClickPatrol secures them from fake clicks.
• Effortless integration with major ad networks and platforms: ClickPatrol seamlessly integrates with major ad networks and platforms. This frictionless integration ensures a smoother data flow across various advertising channels and allows you to detect fraudulent ads more precisely.
• Dashboards and reports customizable to preference: ClickPatrol offers customizable dashboards and reports that help advertisers track their ad campaigns effectively. They can follow key metrics, access thorough reports, and gain useful insights from their advertisements.
• Auto blocking: ClickPatrol’s active detection feature lets it quickly track and block fake clicks. It also ensures that your advertising budget is utilized effectively by stopping its wastage of such invalid activities.
• Behavior analysis mitigation: ClickPatrol employs advanced algorithms that monitor users’ behavioural patterns to identify abnormalities.
• Advanced reporting: ClickPatrol provides scheduled and on-demand reporting options for advertisers to track their campaigns anytime. This gives the advertisers great insight and a deep dive into suspicious activities threatening their campaigns.

ClickPatrol pricing plan

ClickPatrol pricing is flexible and designed to meet the needs and the budget of a broad customer base. That would ensure businesses, regardless of size or budget, get the best protection through its vase features, making it highly versatile for many advertisers.

ClickPatrol’s basic plan Protect PRO goes for $71 monthly. This supports unlimited accounts and more developed reports. Its features include protection for unlimited accounts, advanced reporting, complete control, active exclusions, live blocking, the addition of team members, unlimited users, and AI invalid click protection.

ClickPatrol’s Agency plan,” is priced custom for larger deployments. This three-tier pricing structure ensures ClickPatrol’s services to as many customers as possible, whatever their financial ability. It offers unlimited account protection, advanced reporting, complete control, AI fake click protection, in/export options, multi-platform, active bot exclusion, active VPN exclusion, active scraper exclusion, and so much more.

Clixtell

Clixtell is a software-as-a-service company that provides advanced solutions for businesses and digital marketing agencies. It also offers custom-made solutions for digital marketing agencies and small businesses worldwide. It offers cost-effective and flexible plans that suit different customers’ demands, needs, and fields of expertise.

Clixtell is a platform that is always in a growth phase and works to ensure a safe ad experience for businesses and agencies alike. It does this by offering clients attractive proposals that assure complete protection from fake clicks and the highest tracking and monitoring tools.

Features of Clixtell

• Automated fake click protection: Clixtell deploys advanced algorithms to detect and block fake clicks from bots, competitors, and click farms. This feature helps ensure that your advertising budget goes to genuine clicks from real users. By filtering fake clicks, you can maximize ROI and ensure ads reach the intended audience.
• 24/7 fake click detection: This feature allows you to constantly check your ads for suspicious activity to keep them safe. With this constant vigilance, any invalid activity is detected immediately and taken care of to minimize foreseeable losses and maintain the integrity of your ad campaigns.
• Clixtell-website video recorder records visitor sessions on your website. The recordings include minute details of mouse movements, clicks, and scrolling. This data is used to analyze user behavior. Since you know how visitors interact with your site, it will be easy to find shortcomings and improve the user experience to enhance conversion rates.
• Conversion intelligence: It tracks and analyzes conversions from both calls and clicks to determine the effectiveness of your marketing campaigns. Linking calls and clicks with actual conversions allows one to realize which marketing effort pays off; hence, any effective adjustment may be developed.
• Click-to-call ads tracking and recording: Clixtell tracks and records the calls from click-to-call ads with deep analytics on call performance. This helps you understand how well your click-to-call campaigns are performing, and you can optimize them for better performance to ensure higher ROI.
• Clixtell runs Google Ads refund claim reports: It builds detailed reports with which you can request money back for fake clicks in Google Ads. These reports help recover the funds spent on fake clicks, protect your advertising investment, and ensure that your budget is utilized in the best possible way.
• Advanced IP range blocker: This blocker stops suspicious IP ranges, VPNs, and proxies to prevent fake clicks from reaching your ads. By blocking these known sources of fake clicks, you add security to your campaigns and guarantee that real users will see your ads.
• Mobile app: Clixtell supports mobile applications on the iPhone and Android. The mobile application makes it easy to operate and track your campaign anytime from anywhere. It also allows for flexibility and convenience to stay tuned with your campaigns’ performance, keep track of them, and make changes at any place and time.

Clixtell pricing plan

Clixtell offers tiered pricing plans to meet different business needs. The basic plan costs $10 monthly and includes static call tracking, recording, and 100 local minutes. The standard plan at $30 per month adds dynamic call tracking, source/campaign tracking, and integration with Google Analytics and Ads.

The advanced plan, at $50 per month, offers features like fake click protection, a website video recorder, and more numbers with 500 local minutes. The pro plan, at $80 per month, includes all advanced features plus enhanced analytics and fraud detection. A 14-day free trial is also available to test the software.

Insight into Clixtell vs ClickPatrol offerings

Clixtell and ClickPatrol offer businesses an all-rounded solution to improve their call-tracking capabilities and protect their advertising investment against ad fraud. Clixtell has an advanced detection and prevention system operating on high-class machine learning algorithms that offer active protection and automatic blocking of fake clicks that target enterprises searching for flexible and automated solutions.

In contrast, ClickPatrol offers advertisers a set of advanced detection mechanisms, in-depth analytics, and reporting functions that provide insights into ad campaigns and highlight invalid activity trends. It is also a convenient and flexible tool for optimizing an advertising strategy, with an intuitively understandable interface and customizable features.

FAQs

Q. 1 What makes the ClicPatrol versatile for advertising strategies?
The user-friendly interface and custom features provided in ClickPatrol make it a versatile tool for those businesses chasing the highest returns from advertising methods.

Q. 2 Does ClicPatrol provide detailed insights into ad campaigns?
Yes, ClickPatrol provides detailed analytics and reporting, enabling businesses to gather valuable insights into advertising campaigns and detect potential fraud.

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