Top 6 Game-Changing Alternatives to Opticks Security

Abisola Tanzako | Jan 27, 2025

Managing fake clicks is becoming increasingly tricky as digital advertising expands. According to a recent Association of National Advertisers (ANA) study, advertisers lose an estimated $120 billion annually to ad fraud, with fake clicks being a major contributor. Businesses must safeguard their advertising spending and optimize their return on investment, and ad click prevention tools such as Opticks Security provide practical solutions.

Today’s businesses seek flexible options that provide various features, integrations, or cost structures catered to particular requirements. We will examine some of the top alternatives to Opticks Security here to assist you in selecting the best option for your digital marketing plan.

Top 6 Alternatives to Opticks Security for your needs

Explore the best alternatives to Opticks Security to find the right solution for your needs.

1. ClickPatrol: Advanced Click Quality Analysis for Ad Fraud Prevention

ClickPatrol stands out by detecting fake clicks and providing deep insights into click quality and audience behavior. Key features include:

  • Real-time fake click detection
  • Customizable alerts for suspicious click patterns
  • Comprehensive analytics on traffic sources and audience engagement
  • Cross-channel compatibility for multi-platform campaigns
  • Ideal for marketers seeking in-depth audience data and precise click quality analysis, especially those managing complex cross-channel campaigns.

Case study: 

Conservio, an eco-tourism company, experienced low conversion rates despite high ad spending. Suspecting non-human traffic, they used ClickPatrol to identify and block suspicious clicks. This resulted in 14% cleaner traffic, $1,940 in savings, and improved campaign performance. ClickPatrol helped Conservio optimize its campaigns and achieve better ROI.

2. Anura: AI-Powered Conversion Fraud Detection

Anura leverages machine learning to identify fake clicks at every funnel stage, from initial impressions to conversion. Key features:

  • Multi-layered detection targeting various fraud types
  • Conversion-level fraud protection for enhanced ROI
  • Customizable dashboards for tailored click monitoring
  • Seamless integration with popular CRMs and ad platforms
  • Ideal for performance marketers and advertisers running large-scale campaigns who require in-depth conversion analysis and robust fraud protection.

Case Study:

Excel, a leading insurance brand, sought to scale its affiliate program while maintaining high-quality traffic, a crucial factor for client satisfaction. They recognized that expanding their affiliate network would introduce complexity and the risk of acquiring low-quality traffic. 

Excel faced the challenge of scaling its affiliate program while ensuring the integrity and quality of traffic acquired through this channel remained consistent with its high standards, particularly given its established reputation for delivering high-quality traffic through its owned and operated channels.

3. Adjust: Mobile Attribution with Integrated Fraud Prevention

Renowned for its mobile ad attribution capabilities, Adjust offers a comprehensive Fraud Prevention Suite to protect app install campaigns. Key features:

  • Strong fraud prevention suite combating click spamming, SDK spoofing, and install hijacking
  • Advanced attribution models for accurate ROI tracking
  • Cost aggregation for a unified view of ad spending across channels
  • Ideal for app-based businesses seeking a reliable mobile attribution solution with integrated fraud protection.

Case Study:

Wave Money, a mobile financial services company, faced challenges scaling its paid media campaigns due to fragmented data, biased attribution, and cannibalizing organic installs. Adjust’s solutions improved campaign efficiency, increased installs by 404%, lowered CPI by 13%, reduced CAC by 12%, and identified cost-effective ad networks.

4. Singular: Unified Analytics, Attribution, and Fraud Detection

Singular provides a single analytics, attribution, and fraud prevention platform, offering a holistic view of campaign performance. Key features:

  • Unified cost aggregation for centralized budget management
  • AI-driven fraud detection to filter out bot traffic and invalid clicks
  • Customizable dashboards for in-depth data analysis
  • Multi-touch attribution for a comprehensive understanding of user journeys
  • Ideal for advertisers managing multi-channel campaigns who prioritize centralized cost management and accurate multi-touch attribution.

Case Study:

Singular, a consulting firm, supported a leading European PE fund acquiring an energy management software company.

Key activities:

  • Commercial due diligence: Analyzed the target’s business model, customer retention, sales channels, and synergies with the PE fund’s existing portfolio.
  • Value lever identification: Pinpointed five key areas to improve the target’s growth trajectory.
  • 100-Day plan development: Developed a detailed post-acquisition plan with actionable tasks, timelines, and a financial roadmap.
  • Implementation support: Worked closely with the new CEO and management team to implement the 100-day plan and achieve the desired growth objectives.

Key outcomes:

  • The PE fund successfully acquired the target company.
  • The 100-day plan provided a clear roadmap for improving the target’s sales growth and profitability.
  • Singular’s expertise in business strategy, operations, and project management helped the PE fund achieve its investment goals.

5. Scalarr: AI-Powered Mobile Ad Fraud Detection

Scalarr specializes in AI-driven mobile fraud detection, identifying sophisticated techniques like click spamming and app install hijacking. Key features:

  • Advanced AI algorithms for detecting evolving fraud patterns
  • Real-time reporting and alerts for immediate action
  • Flexible API for easy integration with third-party tools
  • Multi-layered filtering across the entire ad journey
  • Ideal for mobile advertisers and app developers facing sophisticated fraud challenges and seeking proactive, AI-powered protection.

Case Study:

TextNow, a free mobile phone service provider, faced significant mobile ad fraud challenges, including smart bots and click spam. By partnering with Scalarr’s AI-powered fraud detection, they successfully:

  • Blocked sophisticated fraud: Mitigated smart bots, click spam, and a new fraud type called “Complex VTA Spoofing.”
  • Saved over $790,000: Reduced wasted ad spend and improved ROI.
  • Enhanced campaign performance: Improved user base quality and optimized marketing spending.

This case study demonstrates the critical role of advanced fraud detection in protecting mobile advertising investments.

6. Fraud Score: Comprehensive Cross-Channel Ad Fraud Prevention

Fraud Score offers a versatile solution for detecting fake ads across display, video, and mobile traffic. Key features:

  • Proactive fake click detection at both impression and click levels
  • Wide range of integrations with leading DSPs and ad networks
  • Cross-channel tracking for a holistic view of fraud across platforms
  • Customizable thresholds for tailored fraud prevention
  • Ideal for multi-format campaign advertisers requiring a flexible and comprehensive solution for cross-channel fraud prevention.

Case Study:

MYBOX utilizes FraudScore to enhance its campaign performance and improve its agency relationships.

  • Data analysis: MYBOX combines FraudScore data with internal CRM and partner data to analyze new user acquisition, calculate CAC, and identify fraudulent traffic sources.
  • Agency negotiations: FraudScore reports provide valuable data to support negotiations with agencies regarding traffic quality and performance optimization.
  • Fraud mitigation: Detailed fraud information from FraudScore reports enables MYBOX to identify and block untrustworthy partners, quickly mitigating potential losses.

Key result: In 2022, MYBOX successfully used FraudScore to identify and block several primary fraud sources, demonstrating the solution’s effectiveness in improving campaign performance and protecting its marketing investments.

Choosing the Right Alternative

When selecting alternatives to Opticks Security, consider:

  1. Specific fraud challenges: Identify your primary concerns (e.g., conversion fraud, bot traffic, mobile-specific threats).
  2. Campaign requirements: Evaluate if the platform supports your campaign types (e.g., multi-channel, multi-touch).
  3. Usability and integration: Choose tools that easily integrate with your existing tech stack.
  4. Scalability and budget: Select a solution that can grow with your advertising needs and fits your budget.
  5. Data security: Ensure the platform complies with relevant data privacy regulations.

Selecting the best alternative for you.

Although Opticks Security is a great way to combat ad clicks, a few more options offer unique features and customized methods for campaign analysis, fake click detection, and ad attribution. ClickPatrol, Anura, and Adjust offer specialized technologies for mobile attribution, real-time click quality analysis, and cross-channel attribution.

FraudScore facilitates multi-format advertising campaigns, while Singular and Scalarr offer unified analytics with AI-driven insights. By matching your needs with each platform’s capabilities, you may choose the best option to improve campaign security, increase attribution accuracy, and optimize ad spend efficiency. Contact us to learn more about the best ad fraud prevention tools for your business.

FAQs

Q. 1 Can these platforms increase an ad campaign’s overall return on investment?

Yes, solutions like ClickPatrol and Anura assist advertisers in optimizing their ad spending by weeding out illegitimate traffic and ensuring that ad spending reaches directed toward actual engagements.

Q. 2 What makes ClickPatrol a good substitute for Opticks Security?

In addition to helping organizations avoid fake clicks, ClickPatrol provides comprehensive click quality statistics and fake click detection, which enhances campaign targeting and click engagement. It is a flexible option for advertisers who need in-depth audience analytics and are undertaking cross-channel campaigns.

Q. 3 How can I choose the alternative that best meets my needs?

Consider your campaign’s top priorities, such as cross-channel compatibility, enhanced attribution, or fake click prevention. Also, consider your click protection budget and how simple integrating the platform with your existing tools is.

ClickPatrol © 2025. All rights reserved.
* For dutch registerd companies excluding VAT