In our tool’s dashboard, you’ll notice that we analyze data related to the operating systems (OS) of devices interacting with your campaigns. This analysis is important because device and OS behavior varies significantly by country and can be manipulated to appear as something else, potentially skewing your campaign’s performance.

OS concepts that we track

Device & Operating System Patterns by Country: We consider local data on how often certain devices or operating systems are used in a specific country. This helps us determine whether the OS or device interaction is typical for that region. For instance, if only 4% of users in a country typically use a specific version of Android (e.g., Android 8, 9, or 10), but 90% of interactions with your campaign come from that OS version, this anomaly may raise suspicion.
Industry & Account Data: We also compare your campaign’s data with broader industry trends and your specific account history. This comparison allows us to identify outliers in operating system usage or device behavior that may suggest fraudulent activity.
Suspicious Behavior Detection: Our algorithm automatically flags abnormal OS behavior, such as a disproportionately high number of clicks from an outdated or rarely used OS in a given country. If the difference is significant enough, it could indicate suspicious activity.
Algorithmic & Manual Review: Our system automatically blocks or flags this suspicious behavior for further analysis. However, if you notice data that seems inconsistent or untrustworthy, you can request a manual review. In this case, our data science team will investigate the account data to verify any anomalies.

If this knowledge base article doesn't resolve your issue, feel free to explore our other articles. If you still need assistance, don't hesitate to contact us for further support.

Why is tracking OS important in protecting your campaigns?

OS concepts that we track