Free online webinarGoogle Ads for Black Friday
How to optimise your Google Ads account for Black Friday
A live, 50-minute discussion for people who run Google Ads in-house. It covers what to change before the Black Friday peak, what to leave alone once spend jumps, and where your own judgement still decides the result.
- Date
- Tuesday, 17 November From 15:00 (Amsterdam time)
- Length
- 50 minutes
- Where
- Online, live
- Price
- Free
What you take away
- What to lock in before the peak: budgets, bids, assets and conversion tracking
- What to leave alone once Black Friday starts, so Smart Bidding is not reset on the busiest days
- How to tell if Smart Bidding is learning from real customers, or from bots and polluted conversion data
- What to check in the week after, when CPCs and volumes settle
Not a presentation: a discussion. No product pitch, and no slide deck.
Save your free seat
We email you the joining link, a reminder and the recording.
Speakers
To be announced. The panel follows the same shape: the account, day-to-day PPC, and the data those systems learn from.
You're registered
JoinWhat the discussion covers
Speakers to be announced. The session stays on the account, not on a slide deck.
-
Before the peak
What to set now
Budgets, bids, assets and conversion tracking, so the account is not still being rebuilt on the busiest days.
-
During the sale
What to leave alone
The changes a person should still sign off, and the ones that reset Smart Bidding in the middle of the peak.
-
Data quality
What the numbers learn from
What happens when automated bidding learns from bots, from conversions that are not real customers, and from a few noisy days.
How we run the 50 minutes
The session ends on time: a moderator keeps the clock.
- 0–4 min Welcome The question on the table, and the speakers.
- 4–12 min Where the account stands What should already be set before Black Friday, and what teams usually leave too late.
- 12–35 min Four statements Once the speakers agree or disagree, the moderator follows up.
- 35–50 min Your questions Questions from the audience come first. If it goes quiet, the moderator has spares.
A question about your Google Ads account before Black Friday?
The last 15 minutes are for you. Register, then bring it to the live Q&A.