Free online webinarAI in online advertising
More of your Google Ads now runs on AI. What should you still control?
A live, 50-minute discussion for people who run Google Ads in-house. Three speakers set out what changes once AI takes over targeting, bidding, creative and optimisation, and where your own judgement still decides the result.
- Date
- Wednesday, 21 October From 15:00 (Amsterdam time)
- Length
- 50 minutes
- Where
- Online, live
- Price
- Free
What you take away
- What to look at first once Google has moved your Search campaigns to AI Max
- Which changes a person should still sign off when an AI agent works in your account
- How to tell if Smart Bidding is learning from real customers, or from bots and fake conversions
- The changes set to shape Google Ads work over the next 12 months
Not a presentation: a discussion. No product pitch, and no slide deck.
Save your free seat
Before the session starts, we email you the joining link.
With
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Adriaan Dekker Google Ads and the ad ecosystem
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Alfred Simon PPC in practice
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Ardan Founder, ClickPatrol
You're registered
JoinThe speakers
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Google Ads and the ad ecosystem
Adriaan Dekker
What is changing inside Google Ads, and how platforms sell ads.
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PPC in practice
Alfred Simon
Where a person still has to step in, and what this means for how PPC specialists work.
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Data quality
Ardan Founder, ClickPatrol
What happens when automated systems learn from bots, from conversions that are not real customers, and from polluted signals.
How we run the 50 minutes
The session ends on time: a moderator keeps the clock.
- 0–4 min Welcome The question on the table, and the speakers.
- 4–12 min Where we stand now From Adriaan Dekker: changes that will affect Google Ads work over the next 12 months.
- 12–35 min Four statements Once the speakers agree or disagree, the moderator follows up.
- 35–50 min Your questions Questions from the audience come first. If it goes quiet, the moderator has spares.
A question about AI in your Google Ads account?
The last 15 minutes are for you. Register, then bring it to the live Q&A.