What is Inflationary Click Fraud? How to protect your campaigns

The Internet is snowballing, and with its growth, online advertisement has become vital in the advertising market.  The ability to measure value in online advertising has given it an edge over other forms of advertising. The end goal of every advertiser who puts out an advert is the value their business receives from the ad.… Continue reading What is Inflationary Click Fraud? How to protect your campaigns

Is Click Fraud Illegal? Top 7 Click Fraud Lawsuits

Have you been a victim of click fraud? Or are you simply curious to know  if click fraud is illegal? You may have also considered pursuing legal action against advertising companies and suspected fraudulent activity.  The answer is, most likely, a yes.  Given the predicted increase in losses due to click fraud over the next… Continue reading Is Click Fraud Illegal? Top 7 Click Fraud Lawsuits

6 Tips To Make Your Content Shareable

Making your content shareable has become quite the metric that content marketers are keenly interested in. Content saturation has made it incredibly hard for marketers and creators who create amazing content to shine. According to various studies including this by BuzzSumo, content shares, likes and comments have been on the decline since 2015. As of… Continue reading 6 Tips To Make Your Content Shareable

7 Digital Marketing Tools You Need To Become a More Successful Marketer

Digital marketing tools are essential because for any business to succeed, it must find ways to reach its prospecting clients. Thus marketing in its various forms are indispensable to a business and its bottom line. In the age of the internet and its digital transformations, digital marketing has earned its place. Digital marketing is progressively… Continue reading 7 Digital Marketing Tools You Need To Become a More Successful Marketer