The Invasion Of Mobile Ad Fraud; The What, They Why, The How.

Mobile advertising is an effective marketing channel for various kinds of businesses. 91.40% of the world’s population uses smartphones. The potential impact of this is that advertisements through mobile devices are enormous. Due to the massive advertising audiences, many organizations use the free mobile app to create in-app advertisements.  Scammers, however, take advantage of individuals… Continue reading The Invasion Of Mobile Ad Fraud; The What, They Why, The How.

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Are All Bots Bad? What is Bot Traffic And The Types Of Bots You Should Know

Bot traffic is a set of authorized website requests caused by an automated process instead of direct human action. They are internet traffic from software programs designed to perform repetitive tasks, which can be done quicker than humans. In less technical terms, bots are non-human traffic on a website.  More often than not, bots are… Continue reading Are All Bots Bad? What is Bot Traffic And The Types Of Bots You Should Know

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What Exactly is Ad Fraud, Its Examples And Why Businesses Must Avoid It

With today’s remarkable growth in the digital advertising and online marketing industries, digital spending has surpassed traditional advertising as the most critical source of revenue in the US. Of this, Facebook and Google control a large portion; Facebook’s estimated revenue growth is 32.1%, and Google Advertisers’ spending will increase by 14.8%. Google holds 40.7% of… Continue reading What Exactly is Ad Fraud, Its Examples And Why Businesses Must Avoid It

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How To Detect Click Bot Activity On Your PPC Campaigns

Click bots have advanced significantly over the past few years., and have remained a huge pain in the PPC industry.  Click bots, through their activity, have an annual cost to marketers that exceeds $35 billion and is still rising. In 2020, click fraud losses on PPC marketing managers totaled $23.7 billion. Click bot activity has,… Continue reading How To Detect Click Bot Activity On Your PPC Campaigns

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How To Detect Bot Traffic On Your Website

Today, bots are incredibly important in the digital world. With more than 50% of internet traffic automated, bots and crawlers play a vital role in the worldwide online environment. These bots are everywhere on the internet, created to perform multiple tasks.. There are, however, both good and bad bots. Good bots deliver your search results,… Continue reading How To Detect Bot Traffic On Your Website

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What Are Invalid Clicks And How Do They Affect Your Ads?

Have you ever been impressed by the number of clicks on your Pay-Per-Click advertisement only to find out that they are actually invalid clicks from bots or other automated means? Invalid click results in an unnecessary spike in click-through-rate with just a small number of conversions, purchases, or leads.  Without a doubt, if there is… Continue reading What Are Invalid Clicks And How Do They Affect Your Ads?

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Are Your Ads Getting Compromised By Click Farms? How to Stop Them From Accessing Your Campaigns

As digital marketing and advertising have grown to rely primarily on target audience clicks and views for PPC campaigns, the fraud strategies used by click fraud perpetrators to produce non-beneficial/spam clicks on PPC campaigns advertising industries have expanded. One of the techniques used is purchasing cheap clicks from click farms. Click farms are often considered… Continue reading Are Your Ads Getting Compromised By Click Farms? How to Stop Them From Accessing Your Campaigns

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Why Competitive Click Fraud Exists and Its Implication for Businesses

Business competition existed way before businesses moved online. Brick-and-mortar stores are known for using various strategies to fight rivals and bring in more customers, including reduced prices, freebies, and even the use of storefront mascots. Competitive rivalry, despite its advantages to customers, can be harmful to business owners. Businesses are forced to try and outsmart… Continue reading Why Competitive Click Fraud Exists and Its Implication for Businesses

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10 Tips for preventing PPC Click Fraud

Click fraud is a complex problem that compromises your PPC campaign. Since PPC in the digital marketing world became efficient enough to be regarded as a reliable source of income, there has also been the problem of questionable people going into it with fraudulent intent and attempting to exploit it to their advantage.  With the… Continue reading 10 Tips for preventing PPC Click Fraud

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Top 5 Click Fraud Examples Explained

The statistics on Click fraud have been on a steady rise for the last 21 years and was predicted to cost businesses $44 million in 2022. Over the last few years, several businesses, such as Uber, Verizon, and Procter & Gamble, have been victims of click fraud. Fraudsters have grown slicker and bolder with their… Continue reading Top 5 Click Fraud Examples Explained

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