Step 1: Install Meta Pixel
Step 2: ClickPatrol tag
Step 3: Set up UTM parameters
Step 4: Audience exclusion

ClickPatrol now fully protects Meta ads, giving you added protection for your campaigns and cleaner data for decision-making.

Please follow the steps below carefully to integrate ClickPatrol with your Meta ads

Step 1: Install Meta Pixel

Download and install Meta Pixel using this guide.
Once this is done, or if you’ve previously installed the meta pixel, you can move on to the next step.

Step 2: ClickPatrol tag

To set up the ClickPatrol tag in Google Tag Manager for ClickPatrol, follow these steps:

Download the ClickPatrol tag Template

Download and save the ClickPatrol Tag template file to your computer, using this link

Import the Template into Google Tag Manager

Open Google Tag Manager.
Go to Templates, then click new.
Click the three dots in the top-right corner.
Select Import and upload the template file.
Click Save
Exit template editor

Create a New Tag

Go to the Tags section.
Click New, then click Tag Configuration.
Scroll down to Custom, select ClickPatrol Tag.
Enter your ClickPatrol UID: 9CD5339B-5ABF-40AF-8C1A-45DB4C231287

Set Up Triggering

Click Triggering.
Choose All Pages.
Click save (once you click save, you are prompted to rename your tag)
Give the tag a unique name.
Click Save.
Press Submit to publish the changes in Google Tag Manager.

Step 3: Set up UTM parameters

In order for ClickPatrol to be able to track your traffic, you have to add the following UTM Parameters to your Facebook ad(s):

To set up UTM parameters for Facebook ads, follow these steps:

Open your Facebook Ads Manager and go to the campaign, and click edit or ad you want to edit.
Click on the ad level in the left-hand menu to view the individual ad details.
Scroll down to the ’Website URL’ section.
Below the Website URL field, click Build a URL Parameter.
Add the following link to the ad:  &utm_campaign={{campaign.name}}&utm_content={{ad.name}}&source=f&placement={{placement}}&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}
Click Apply to add the parameters to your URL.
Click Publish to save and activate your changes.
Wait 2-4hours for the new parameters to be validated
Once validated, you start to see facebook traffic in your ClickPatrol dashboard

Step 4: Audience exclusion

Once the ClickPatrol tag is set up, you will need to set up an audience that excludes suspicious clicks identified in Meta from reaching your website.

ClickPatrol’s integration in Tag manager captures two events ClickPatrol_legitimate and ClickPatrol_suspicious. These events allow you to:

Build audiences in Google Analytics.
Control script execution (e.g., prevent scripts from firing on suspicious or fake clicks).
Monitor suspicious and invalid traffic directly within Google Analytics.

How to exclude audiences

In facebook ad manager, navigate to events manager
Click on data sets
Click on create at the top right corner
Click on create custom audience
Under your sources, click on website
Click next
Click exclude people
Navigate to events, click on all website visitors and scroll down to “from your events”
Click on suspicious_traffic
Add audience name and click create audience

If you need any more help, please reach out to ClickPatrol support. We’d love to help.

Abisola

Meet Abisola! As the content manager at ClickPatrol, she’s the go-to expert on all things fake traffic. From bot clicks to ad fraud, Abisola knows how to spot, stop, and educate others about the sneaky tactics that inflate numbers but don’t bring real results.

View all posts by Abisola

How to integrate Facebook in your ClickPatrol account (step-by step guide for Meta Integration)

Table of Contents